| Title | Whatever You Need To Ask |
| Agency | AMV BBDO |
| Campaign | Whatever you need |
| Advertiser | Macmillan Cancer Support |
| Brand | Macmillan Cancer Support |
| Date of First Broadcast/Publication | 2022 / 4 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Tagline | Whatever You Need To Ask |
| Philosophy | New chapter of the “Whatever It Takes” platform shines a light on the range of support available for people living with cancer. One in two of us will get cancer. Which means one in two will need practical guidance and information following a cancer diagnosis across a variety of issues and topics. In the new “Whatever you need” campaign, created in partnership with AMV BBDO, Macmillan Cancer Support will focus on raising awareness of how to get support for any issue through its services. In this next chapter of the 2021 “Whatever it takes” brand platform, the work champions the incredible services that Macmillan provides to support people living with cancer when they need it the most. The new advert brings to life the endless questions that can come with a diagnosis - such as “can I still date?”, “what if I get pregnant?” and “can I sunbathe?”- to highlight that, whether it be about cancer in general, work, money or life, support is available seven days a week via Macmillan’s Support line, as well as peer-to-peer support via the charity’s Online Community |
| Media Type | Integrated Media/360 Activation |
| Length | |
| Production Company | Knucklehead |
| Editing Company | Marshall Street Editors |
| Sound | 750mph |
| Chief Creative Officer | Nadja Lossgott |
| Chief Creative Officer | Nicholas Hulley |
| Creative Director | Thomas Hazledine |
| Creative Director | Michael Jones |
| Planning Team | Tom White |
| Planning Team | Sam Williams |
| Account Management Team | Dan Sanderson |
| Account Management Team | Rachel Dymond |
| Account Management Team | Charlotte Oram |
| Account Management Team | Alex Bird |
| Agency Producer | Louisa Frost |
| Agency Producer | Ellie Gibb |
| Media Agency | ZenithOptimedia |
| Media Team | Jade Holmes |
| Media Team | Tim Payne |
| Media Team | Ingrid Leddin |
| Director | Charlotte Regan |
| Photographer | Sue Parkhill |
| Production Company Producer | Francis Mildmay-White |
| Director of Photography (DOP) | Christopher Sabogal |
| Casting | Anna McAuley |
| Editor | Owen O’Sullivan |
| Post Production | Time Based Arts, London |