Chief Creative Officer and Founding Partner at White Rabbit Budapest / Founding Member, Member of the Board and Member of the Global Creative Council at by The Network at White Rabbit Budapest

Budapest, Hungary

See all work

AHR Valley - "#flutwein - Our Worst Vintage"

Seven.One AdFactory

Seven.One AdFactory Unterföhring, Germany

Awards

1155

Brand: AHR Valley
Country: Germany

Advertiser: AHR Valley

Title	#flutwein - Our Worst Vintage
Brief	Ahr Valley is one of the most distinguished red wine-growing region in Germany, called the "red wine paradise". Due to catastrophic floods this region experienced a „living hell" in the summer of 2021.Our aim was to raise awareness of this economic devastation of the region, and draw attention to the financial disaster that wine-makers of Ahr Valley were facing.Despite the loss of the wine-makers, some 200.000 bottles of wine – soiled with mud and dirt – survived the disaster. The bottles looked impossible to sell. We created a special collection of wines from scratch, branded them as „Flood Wines”. Since they were coated in the original mud, we labelled them „authentically muddied”, and started selling them on a crowd-funding platform, dedicated to the rebuilding of the wine region.Every bottle symbolized the tragic fate of those wine-makers who were involved in the catastrophe. This platform allowed us to get in touch with those who were interested in wines and wanted to help. The sheer authenticity and „natural beauty” of the bottles covered in mud also attracted those who are open to innovative design solutions.
Agency	Seven.One AdFactory
Campaign	#Flutwein
Advertiser	AHR Valley
Brand	AHR Valley
Posted	November 2022
Business Sector	Wines, Champagnes
Story	After a catastrophic flood in the Ahr Valley, we created a special collection of wines that survived the disaster. We branded them as „Flood Wines” and started selling them on a crowd-funding platform, dedicated to the rebuilding of the wine region.
Media Type	Case Study
Creative Director	Friedrich-Paul Spielhagen
Chief Creative Officer	Istvan Bracsok
Chief Creative Officer	Levente Kovacs
Copywriter	Daniel Koller
Copywriter	Friedrich-Paul Spielhagen
Art Director	Anne Eitze
Art Director	Janine Koller
Art Director	Jörg Petzold
Strategist	Matthias Buratti
Strategist	Stephan Fischer
Project Manager	Rebecca Marek
Project Manager	Ann-Kathrin Hackl
Influencer Management	Marie-Jeanette Honrath
Digital Creative Director	Jürgen Metzner
Web designer	Elisabeth Thirmeyer
Web designer	Johanna Krünes