Titipun Tubthong
Head of Creative at Brilliant & Million
Bangkok, Thailand
TitleChoose Yourself
Agency
Campaign Choose Yourself
Advertiser Wacoal Corp.
Brand Wacoal Thailand
Date of First Broadcast/Publication 2019 / 7
Business Sector Lingerie, Underwear, Pajamas
Tagline There’re many types of lifestyle, why wearing only one type of panties.
Story At the fashions court, the accused was interviewed by the fashionist lawyer. She has pain in many life event and don't know why. The lawyer reveal to her. All problem is from her chosen.
Philosophy It's the Campaign from Wacoal Thailand to let women concentrate to choose her panties.
Problem We have found out from market survey that most of Thai women choose her panty just only for the color and pattern. But they don't know most of life obstruction can be solved if they have chosen the right panty type. Wacoal, the most expert in underwear in Thailand for a long time has 24 types of panty which have many kinds of function to solve in any life event of women. So we create the campaign to let them know. Just provoke her to be concentrate when choose her panty. Because the crime of life might happen to her if she not concentrate this thing.
Media Type Web Film
Length
Chief Creative Officer
Executive Creative Director
Creative Director
Art Director
Copywriter
Strategic Planner
Strategic Planner
Account Director
Account Supervisor
Director
Production Manager
Production Company

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