Razvan Capanescu
Executive Creative Director at Wings CLL
London, United Kingdom
TitleGoal
Agency
Campaign Goal
Advertiser Bergenbier
Brand Bergenbier
PostedJanuary 2003
Business Sector Beers, Ciders, Lagers
Tagline Friends Know Why
Story The idea behind this commercial is that a guy goes to the gents at a time when nothing much is happening during the football match, whe he is at the gents, he hears the word goal being yelled in Romanian and thinks that a team has striked a goal, so he rushes out with practically unzipped pants, only to find that his friends have yelled for more Bergenbier because their galsses are empty
Philosophy In Romania, the word "Goal" means to strike a gola as well as to say that your glass is empty. And when you take a leak empty your bladder.
Media Type Television
Length
Creative Director
Copywriter
Art Director
Production Company Multimedia Est
Director
Production Company Producer
Agency Producer

People related to this work

Talent you might be interested in

Trending

Create a free Talent profile and become a member of AdForum

Get Started