Title | Goal |
Agency | Ogilvy Romania |
Campaign | Goal |
Advertiser | Bergenbier |
Brand | Bergenbier |
Posted | January 2003 |
Business Sector | Beers, Ciders, Lagers |
Tagline | Friends Know Why |
Story | The idea behind this commercial is that a guy goes to the gents at a time when nothing much is happening during the football match, whe he is at the gents, he hears the word goal being yelled in Romanian and thinks that a team has striked a goal, so he rushes out with practically unzipped pants, only to find that his friends have yelled for more Bergenbier because their galsses are empty |
Philosophy | In Romania, the word "Goal" means to strike a gola as well as to say that your glass is empty. And when you take a leak empty your bladder. |
Media Type | Television |
Length | |
Creative Director | Emil Cioanca |
Copywriter | Razvan Capanescu |
Art Director | Luca Bulacu |
Production Company | Multimedia Est |
Director | Alexis Sweet |
Production Company Producer | Dragos Valcu |
Agency Producer | Eugen Stanescu |