Coinciding with World Meditation Day on 20 May, MetLife & ‿and us launched a new wellness website focused on helping people “switch off.” The new out-of-the-box initiative embodies the financial service company’s long-standing commitment to the holistic life quality of its customers and the agency’s desire to solve real-world problems through creativity. The partnership tackles a growing issue, internet addiction and its harmful effects through a simple website.
Philosophy
Coinciding with World Meditation Day on 20 May, MetLife & ‿and us launched a new wellness website focused on helping people “switch off.” The new out-of-the-box initiative embodies the financial service company’s long-standing commitment to the holistic life quality of its customers and the agency’s desire to solve real-world problems through creativity. The partnership tackles a growing issue, internet addiction and its harmful effects through a simple website.
Problem
To Switch Off, users can visit MetLife-switchoff.com on their smartphone, turn off their WiFi and data, and begin the path to mental wellness.