| Title | MetLife Switch Off |
| Agency | ‿ and us |
| Campaign | MetLife Switch Off |
| Advertiser | MetLife |
| Brand | MetLife |
| Date of First Broadcast/Publication | 2022 / 6 |
| Business Sector | Health & Pharmaceutical Products |
| Tagline | MetLife Switch Off |
| Story | For the mental health awareness month, MetLife & ‿ and us launched a new wellness website focused on helping people “switch off.” The partnership tackles a growing issue, internet addiction and its harmful effects through a simple website. “Switch Off” provides users with an array of beautifully designed meditation-style videos and wellness content to boost psychological awareness and mental wellbeing. However, the content is only revealed after users have disabled their WiFi and data, completely shutting themselves off from emails, pop-ups, notifications, and distractions. |
| Philosophy | For the mental health awareness month, MetLife & ‿ and us launched a new wellness website focused on helping people “switch off.” The partnership tackles a growing issue, internet addiction and its harmful effects through a simple website. “Switch Off” provides users with an array of beautifully designed meditation-style videos and wellness content to boost psychological awareness and mental wellbeing. However, the content is only revealed after users have disabled their WiFi and data, completely shutting themselves off from emails, pop-ups, notifications, and distractions. |
| Media Type | Web Site |
| Length | |
| Market | United Arab Emirates |
| More Information | https://metlife-switchoff.com/ |
| Founder | Fadi Yaish |
| Creative / Art Direction | Saymon Souza Medeiros |
| Senior Tech Director | Diogo Borges |
| Graphic Designer | Giovanni Bordé |
| Creative Director | Steve De Lange |
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