Vilmar Fernandes

Vilmar Fernandes

UX/UI, Strategy and Innovation at vilmarfernandes.com
São Paulo, Brazil

About me

Vilmar Fernandes is a UX/UI Designer—Product Designer with over 17 years of experience in the digital industry. With more than a decade of industry expertise, he combines UX/UI skills with a clear and meticulous visual sensibility to enhance digital products through strategic and brand-focused advertising and interaction design projects, demonstrating a deep understanding of human-centered design.

Throughout his career, Vilmar has worked with renowned global brands, including Nike, Samsung, Motorola, LG, Coca-Cola, Bradesco, Natura, Danone Activia, Vivo, Nokia, Oi, MTV, Fox Sports, Claro, among others.

GLOBAL BRANDS I'VE WORKED WITH:

Nike (Global), LG (Global), Samsung (Global), Motorola (Global), Coca-Cola, Bradesco, Banco Real, Danone Activia, Vivo, Nokia, Oi, Natura, MTV Brazil, Fox Sports (Global), Claro S/A, Mercedes-Benz, FIAT, Microsoft (Global), Caixa Econômica Federal, Globo.com, Mizuno (Global), Volkswagen (Global), among others.

Languages
  • English - Pro
  • Portuguese - Native
  • Spanish - Basic

Positions

Creative @ innovation - UX, Product Design
Google
Brazil
June 2023 - February 2024 (8 months)
UX/UI — Product Designer and executive strategy @ creative for bespoke media programs across Google marketing, driving cultural relevance and innovation for the global brand and products.

— DIGITAL
Experience design
Interaction & interface design
Creative strategy
Integrated Campaigns
Concept development
Art direction & design

— MOBILE & SOCIAL
Mobile application design
Product development

— BRANDING
Integrated Campaigns
Brand & design strategy
Digital branding
UX/UI, strategy and innovation
Claro
Brazil
May 2022 - May 2023 (1 year)
Through MJV Technology & Innovation, allocated at Claro Brasil, I developed UI/UX, strategy and innovation solutions.

https://claropay.com.br/

— DIGITAL
Experience design
Interaction & interface design

— MOBILE
Mobile application design
Product development
Global UX/UI
Motorola
United States
August 2019 - May 2022 (2 years 9 months)
Brand Experience Design

— DIGITAL
Interactive advertising
Experience design
Interaction & interface design
Creative strategy
Integrated Campaigns
Concept development
Art direction & design

Skills: Product Design · Motion Design · Art Direction · Microinteractions · Animation · Teamwork · User Experience · User Interface Design · Motion UI · Iconography · Interaction Design · Mobile Applications · UX/UI · Ideation and brainstorming
Global HMI Designer | Design Director | Requirements Analyst
EDAG
Germany
June 2018 - September 2019 (1 year 3 months)
Acting alongside the project team being responsible for the analysis and creation of requirements for systems vehicles (body computer, cluster, infotainment, etc).

— Responsible for the management of requirements changes
— Interface with the software, hardware, mechanical and validation team
— Direct and control the maintenance of the maintenance package inputs defined in the systems specific to dealers

Skills: Digital Strategy · Product Design · Art Direction · Web Design · HMI Design · Teamwork · User Experience · User Interface Design · Interaction Design · Mobile Applications · UX/UI · Ideation and brainstorming
Global UX/UI
Samsung
Brazil
December 2010 - February 2018 (7 years 2 months)
http://www.design.samsung.com/global/

— SMART TV
Game design
Experience design
Digital strategy
Information design & visualization
Presentations & building relationship with clients and partners
Applications

— MOBILE & SOCIAL
Mobile application design
Product development
Game design

— CONVERGENCE DESIGN
Mobile
Smart TV
Tablets

Skills: Digital Strategy · Product Design · Motion Design · Art Direction · HTML5 · Web Design · Microinteractions · Animation · ActionScript · Teamwork · Cascading Style Sheets (CSS) · Game Design · User Experience · User Interface Design · Motion UI · Branding & Identity · HTML · VR Applications · Brand Development · Interaction Design · Mobile Applications · UX/UI · Ideation and brainstorming · Smart TV · JavaScript
Senior Art Director
New York, United States
August 2010 - December 2011 (1 year 4 months)
— GENERAL
Integrated Campaigns
Concept development
Art direction & design
Advertising & messaging
Creative strategy
Visual communication
Illustration

— DIGITAL
Systematic design
Interactive advertising
Experience design
Interaction & interface design
Digital strategy
Information design & visualization

— BRANDING
Integrated Campaigns
Brand & design strategy
Digital branding

Skills: Digital Strategy · Webdesign · Product Design · Art Direction · HTML5 · Web Design · Animation · Teamwork · Game Design · User Experience · User Interface Design · Motion UI · Iconography · HTML · VR Applications · Interaction Design · Mobile Applications · UX/UI · Ideation and brainstorming · JavaScript
Founder, Principal
Postpixel
United States
September 2007 - September 2011 (4 years)
Postpixel is a one-man design studio focused on interactive projects for both design and advertising markets.

— DIGITAL
Interactive advertising
Experience design
Interaction & interface design

Skills: Digital Strategy · Webdesign · Product Design · Teamwork · Illustration · Iconography · Branding & Identity · Brand Development · Interaction Design · UX/UI · Ideation and brainstorming
Art Director
São Paulo, Brazil
September 2008 - December 2008 (3 months)
McCann is committed to the principles of advertising agencies and marketing communications, and bound by a dedication to excellence in advertising, marketing and business communication.

Art Direction for brands like Sony, Coca-Cola and Vodafone.

— DIGITAL
Systematic design
Interactive advertising
Experience design
Interaction & interface design
Digital strategy
Information design & visualization

McCann is committed to the principles of advertising agencies and marketing communications, and bound by a dedication to excellence in advertising, marketing and business communication. Art Direction for brands like Sony, Coca-Cola and Vodafone.

— DIGITAL
Systematic design
Interactive advertising
Experience design
Interaction & interface design
Digital strategy
Information design & visualization

Skills: Digital Strategy · Webdesign · Product Design · Art Direction · HTML5 · Web Design · Animation · Teamwork · User Experience · User Interface Design · Iconography · HTML · Brand Development · Interaction Design · Mobile Applications · UX/UI · Ideation and brainstorming · JavaScript

Other professional activities

The Webby Awards, New York

Awards Jury Member
January 2023 - Present (1 year 3 months)

PHNX 2024

Awards Jury Member

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