TOP5
TOP
5
Best ads of the week (in French)
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : Jan 18, 2023

1

McDonald's - Fancy a McDonald's?

Quand c'est l'heure, c'est l'heure et c'est mérité.

TitleFancy a McDonald's?
Agency
Campaign #RaiseYourArches
Advertiser McDonald’s
Brand McDonald's

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
Length
Production Company
Editing Company
Post Production
Audio Post Production
Chief Marketing Officer (CMO) Mi....le Gra......are Subscribers Only
Director of Marketing S...e H....ls Subscribers Only
Chief Creative Officer C...a S....ni Subscribers Only
Executive Creative Director M..k E...od Subscribers Only
Creative Director J...s M....rs Subscribers Only
Creative Director A...ew L..g Subscribers Only
Copywriter G...th B....rs Subscribers Only
Art Director ..e M...er Subscribers Only
Head of TV G...me L...t Subscribers Only
Director E...r W...ht Subscribers Only
Editor D...d W..b Subscribers Only
Flame Artist D...en Ni.....on Subscribers Only
Post Production A...is Pa....on Subscribers Only
Colorist S..f P...y Subscribers Only
Mixer ..m A....ll Subscribers Only
2

Lustucru - Les bonnes pâtes 100% Françaises
Artefact 3000

Petite leçon de langue et de gastronomie.

TitleLes bonnes pâtes 100% Françaises
Agency
Campaign Les bonnes pâtes 100% Françaises
Advertiser Lustucru
Brand Lustucru

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Philosophy (original language)Subscribers Only
Media Type Television
Length
Creative Director R...in Pe....ux Subscribers Only
Copywriter J...e C...ty Subscribers Only
Art Director M....ux F....nd Subscribers Only
Strategic Planner J..n A...ry Subscribers Only
Strategic Planner C...a D...l .�� Subscribers Only
Deputy General Manager Fr....ois B...i Subscribers Only
Account Management Q....in D....so Subscribers Only
Account Management M...e C....is Subscribers Only
Account Management J...s L..y Subscribers Only
Advertising Manager Sa....ne D....al Subscribers Only
Advertising Manager Cl.....tine A...y Subscribers Only
Production Company De....le Subscribers Only
Director D...R Subscribers Only
Sound C..z Y...ne Subscribers Only
3

MEMORIAL SLOAN KETTERING CANCER CENTER (MSK) - Work/Life

Soutenir les employés atteints de cancer. Publicis s'engage et invite à rejoindre le mouvement.

TitleWork/Life
Agency
Campaign Working with Cancer Pledge
Advertiser Memorial Sloan-Kettering
Brand MEMORIAL SLOAN KETTERING CANCER CENTER (MSK)

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Story (original language)Subscribers Only
Philosophy (original language)Subscribers Only
ProblemSubscribers Only
ResultSubscribers Only
Media Type Television
Length
MarketSubscribers Only
Creative Agency .e T..c Subscribers Only
Creative Agency D....as Subscribers Only
Creative Agency S....hi . S....hi H...th Subscribers Only
4

Ikea - The Troll

IKEA amène un peu de magie et d'humanité au foyer.

TitleThe Troll
Agency
Campaign Bring Home to Life
Advertiser IKEA
Brand Ikea

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
Length
Sound Design Company
Chief Creative Officer A...n St....an Subscribers Only
Advertising Manager J....na A...én Subscribers Only
Director N..k B..l Subscribers Only
Puppet Lead M...in ..c Subscribers Only
Media Agency C...t Subscribers Only
Global Chief Creative Officer A...n St....an Subscribers Only
Chief Creative Officer M..e D....ck Subscribers Only
Creative Director Ca....ne F....en Subscribers Only
Creative Director R...ie P...y Subscribers Only
Copywriter R...ie P...y Subscribers Only
Art Director Ca....ne F....en Subscribers Only
Group Account Director K...a W...on Subscribers Only
Director of Broadcast Production S...by Sp.....an Subscribers Only
Director of Broadcast Production N...a M....il Subscribers Only
Senior Producer A...ew S....ze Subscribers Only
Senior Producer C....el Br....an Subscribers Only
Production Company ..C Subscribers Only
Production Company Di....on F...s Subscribers Only
Director of Photography (DOP) D...el Vo....im Subscribers Only
Production Designer M...o P..g Subscribers Only
VFX Producer E..a H...z Subscribers Only
Special Effects / VFX P...r S...h Subscribers Only
Colorist A..x B...el Subscribers Only
Colorist C...r Co.....ive Subscribers Only
Executive Producer C....ia G....ra Subscribers Only
Music Director ..d R....ck Subscribers Only
Credits J...in C..n Subscribers Only
Chief Strategy Officer S..n Mc....ld Subscribers Only
Strategy Director ..y F....ng Subscribers Only
Account Director M...n Ch......her Subscribers Only
Account Supervisor E...a F....is Subscribers Only
Executive Integrated Producer J....ca L..g Subscribers Only
Producer H....nd W...s Subscribers Only
Set Design D...a I...ne Subscribers Only
Post Production Ni.....re Subscribers Only
Editor G...am Ch....lm Subscribers Only
Executive Producer J...e A...l Subscribers Only
VFX Company H...e .f Pa.....ent Subscribers Only
Audio Design ..t S....rt Subscribers Only
Photography Studio Wun......era Subscribers Only
Photographer E...st W....yk Subscribers Only
Executive Producer Kr.....of W...ek Subscribers Only
Builder M...in ..c Subscribers Only
Integrated Production W....am C...or Subscribers Only
Executive Integrated Producer T...i W...er Subscribers Only
Producer ..x B...k Subscribers Only
5

Cadbury Dairy Milk - Garage

Rien de tel qu'un carré de chocolat pour le réconfort.

TitleGarage
Agency
Campaign Garage
Advertiser Cadbury
Brand Cadbury Dairy Milk

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Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television
Length
Post Production
Senior Global Marketing Director Jo....an Mc....hy Subscribers Only
Senior Global Brand Manager M....�ta Kr.....vá Subscribers Only
Associate Marketing Director G...a Fl....an Subscribers Only
Executive Director C...s B...h Subscribers Only
Executive Director Jo....an P...er Subscribers Only
Creative Team S...n C...or Subscribers Only
Creative Team s...e C...s Subscribers Only
Head of Account Handling G...a F....ay Subscribers Only
Senior Account Director A..a Fot......ham Subscribers Only
Senior Account Manager K...e We.....er Subscribers Only
Chief Strategy Officer C...e Hu.....son Subscribers Only
Account Planner A...a K..g Subscribers Only
Head of TV O..y Ca.....ey Subscribers Only
TV Producer R...e G..d Subscribers Only
TV Producer C....ie H...es Subscribers Only
Production Company So....ch Subscribers Only
Director S...e R...rs Subscribers Only
Managing Director C...s W....ng Subscribers Only
Producer ..m G....er Subscribers Only
Edit House ..e Q...ry Subscribers Only
Editor J...ie Sc....tt Subscribers Only
Post Production C....es G....tt Subscribers Only
Flame Op A..y C....ng Subscribers Only
Grade C....ny . Subscribers Only
Colorist Jea......ment S...t Subscribers Only
Sound K..g L..r Subscribers Only
Engineer J..k Se....ck Subscribers Only
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