TOP5
TOP
5
Best marketing campaigns globally
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : May 16, 2022

1

Air France - Elegance is a journey

Want to see the most French ad EVER? Air France has it. Bon voyage.

TitleElegance is a journey
Agency
Campaign Elegance is a journey
Advertiser Air France
Brand Air France

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
Length
Production
Music
Sound
Client Manager S...ie Ta......ech Subscribers Only
Agency Manager A..e V....nt Subscribers Only
Agency Manager M....éo Pr....ar Subscribers Only
Executive Creative Director Be....in M....al Subscribers Only
Executive Creative Director F....in Cl....ie Subscribers Only
Art Director J...a De....es Subscribers Only
Copywriter J...a De....es Subscribers Only
Art Director L..a M....au Subscribers Only
Copywriter L..a M....au Subscribers Only
Creative Producer B...ît Du....in Subscribers Only
Production Sm....er Subscribers Only
Director B...n B....ic Subscribers Only
Executive Producer J...ôme R...i Subscribers Only
Head of Production O....er T...n Subscribers Only
Post Production D....al Di....ct P...s Subscribers Only
Post Production C....ta X...er Subscribers Only
Editor W...er M....ot Subscribers Only
Music Supervision Fe.....nd H..T Subscribers Only
Sound Director F...y M....is Subscribers Only
Sound Engineer Ma....eu S....ez Subscribers Only
Business Affairs M...on .E G....HE Subscribers Only
Business Affairs T...e .f ..e S..g Subscribers Only
Music Composer M...el L....nd Subscribers Only
Performer Ju....te A....et Subscribers Only
Performer Co....in Ke....on Subscribers Only
Arranger J...en J...en Subscribers Only
Mix M...on . Subscribers Only
2

Fiat 500 - The Driver (Director's cut)

Italian dolce vita is even better when it's electric. Just ask Leo.

TitleThe Driver (Director's cut)
Agency
Campaign The Driver
Advertiser Fiat
Brand Fiat 500

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
Media Type Television
Length
Actor / Celebrity Le....do Di....io Subscribers Only
Executive Creative Director Fr.....co M....ni Subscribers Only
Creative Director Gi....pe C....si Subscribers Only
Art Director G....no C....to Subscribers Only
Art Director El.....tta U...no Subscribers Only
Copywriter M..a Mi.....lli Subscribers Only
Copywriter Fe....ca Al....ni Subscribers Only
Account Manager P...o G....to Subscribers Only
Account Manager S...ia .i Bu......ico Subscribers Only
Account Manager Va.....na Bo.....no Subscribers Only
International Account Director I...ia A....no Subscribers Only
International Account Director D....ta M...hi Subscribers Only
International Coordination Team Fr.....ca Pa.....so Subscribers Only
International Account Director E...a St....la Subscribers Only
Chief Strategy Officer I...ia F....io Subscribers Only
Strategic Planning Director Al.....dro M..e Subscribers Only
Head of TV A....io Z....ra Subscribers Only
Production Company Producer M...o R...io Subscribers Only
Editor And.......rtone Subscribers Only
Production Company M...e M...c Int.......nal ..L Subscribers Only
Director M...in W...er Subscribers Only
Director of Photography (DOP) G...n Sp.....ert Subscribers Only
Executive Producer Chi.......zzini Subscribers Only
Production Company Producer V...a L....di Subscribers Only
Producer W....am G...n Subscribers Only
Editor P...r B...dt Subscribers Only
Post Production B..d Subscribers Only
3

Expedia.com - Lemons

Obsessed by lemons? Thanks to a great travel deal, you can see them all, says Ewan McGregor.

TitleLemons
Agency
Campaign Glimpses
Advertiser Expedia, Inc.
Brand Expedia.com

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television
Length
Executive Creative Director ..e Co....an Subscribers Only
Advertising Manager M....le Ro....au Subscribers Only
Advertising Manager H...or M...as Subscribers Only
Production Company C...da . Subscribers Only
Voice E..n Mc....or Subscribers Only
4

Range Rover Sport - The Spillway

Trust us, this is not a quick drive to the supermarket.

TitleThe Spillway
Agency
Campaign The Spillway
Advertiser Jaguar Land Rover
Brand Range Rover Sport

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Branded Content
Length
Production Company
Agency Ac.....re S..g Subscribers Only
Director L..o R....ll Subscribers Only
Second Unit Director R..y Mc....ar Subscribers Only
Executive Producer J...my Mc.....ams Subscribers Only
Producer ..m Wh.....ad Subscribers Only
Director of Photography (DOP) S...an ..n B....ly Subscribers Only
Photographer ..m R...ey Subscribers Only
Global Chief Creative Officer B...n F...er Subscribers Only
Head of Planning & Global Strategy Director S...y T...ki G..s Subscribers Only
Global Creative Director ..e Al....ge Subscribers Only
Global Creative Director S..n D...e Subscribers Only
Senior Art Director J...e Wo.....ton Subscribers Only
Senior Copywriter R....rd Fox......son Subscribers Only
Global Business Director K..e W...h Subscribers Only
Senior Account Director An.....le ..y Subscribers Only
Account Manager A...e B...ey Subscribers Only
Agency Producer C...n K...y Subscribers Only
Production Assistant ..e O...Hare Subscribers Only
Production Assistant S...a H...s Subscribers Only
Advertising Manager R....rd A...w Subscribers Only
Advertising Manager V....sa S....ts Subscribers Only
Advertising Manager K...y K...an Subscribers Only
Advertising Manager Y...a D...al Subscribers Only
Executive Producer St....rr N....im Subscribers Only
Local Service Company Po....ma Subscribers Only
Producer K...a R..k Subscribers Only
Stunt Driver J....ca H....ns Subscribers Only
Stunt co-ordinator ..m D....ll Subscribers Only
Stunt Coordination H...ey A...on En......ses Subscribers Only
Post Production ..e ..g P....re C....ny Subscribers Only
Editor C...n S....on Subscribers Only
Exec Producer/ Post Supervisor K...ty ..y C...ie Subscribers Only
VFX Supervisor / Lead Flame A...s W...on Subscribers Only
VFX Supervisor / Lead Flame D...d C....on Subscribers Only
VFX Artist J...s ..c Subscribers Only
VFX Artist I..i Ma....ez Subscribers Only
VFX Artist V...n Y...v Subscribers Only
Graphic Artist J...a D...z Subscribers Only
Online Editior J...e ..c Subscribers Only
Colorist S...us O...Kane Subscribers Only
Colorization Yo.....er Subscribers Only
Color Producer H...n S....ey Subscribers Only
Sound Designer J...s Sa....rs Subscribers Only
Music Composer V....ir Si.....sson Subscribers Only
Music Supervision G...n ..e Subscribers Only
Music & Sound Design SY.....TH Subscribers Only
5

Croatia Insurance - AI Anxiety Meter

A solution to help you take care of your mental health.

TitleAI Anxiety Meter
BriefHow anxious are Croatians?20% of population deal with strong or extremely strong anxiety.Increased levels of anxiety contribute to the development of mental health issues and chronic illnesses, and consequently, lead to a shorter life span, which for Croats is already shorter than the European average.We used cameras in existing digital DOOH locations and paired them with innovative use of AI-based mood recognition algorithms that were able to perform facial coding and measure anxiety levels of passers-by.The execution was intuitive and simple, as passers-by would walk past, the screen invited them to participate. The users would stand in front of the screen, give their consent by waiting 5 seconds for the application to screen their face and show them their level of concern, which would be automatically measured and displayed.Instead of people watching commercials, commercials now watched them back, for a greater good – their mental health.
Agency
Campaign AI Anxiety Meter
Advertiser Croatia Insurance
Brand Croatia Insurance

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
ResultSubscribers Only
Media Type Case Study
Length
Media Partner Go.....tal Subscribers Only
Copywriter I..n G....ic Subscribers Only
Creative Director D...r B....ta Subscribers Only
Head of Account Management R....ta K....ec Subscribers Only
Account Executive K...a K....ec Subscribers Only
Art Director I...a Mo.....vic Subscribers Only
Graphic Designer T..i B...ic Subscribers Only
Video Production A..a Pe....ik Subscribers Only
Video Animation T...ko K....ic Subscribers Only
EDITOR'S PICK
+1

P&G - The Name

What's in a name? Strength and character.

TitleThe Name
Agency
Campaign The Name
Advertiser Procter & Gamble
Brand P&G

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television
Length
Global Chief Growth Officer A..x Se....ui Subscribers Only
Global Chief Creative Officer T....ny R...e Subscribers Only
Global Executive Creative Director G....el C...ng Subscribers Only
Group Executive Creative Director X...er ..o Subscribers Only
Creative Director L..h A....so Subscribers Only
Art Director W....un ..m Subscribers Only
Copywriter M..a Sh....ck Subscribers Only
Copywriter Na....ie T...a Subscribers Only
Copywriter L...a Y..g Subscribers Only
Designer S...el ..m Subscribers Only
Designer E...er ..e Subscribers Only
Executive Strategy Director M....nn Ma.....ie Subscribers Only
Group Strategy Director A...ey D...ur Subscribers Only
Strategy Director A...n Ha....ge Subscribers Only
Production Company Sa.....ry F...s Subscribers Only
Director ..h I....to Subscribers Only
Director of Photography (DOP) F...ad G....ri Subscribers Only
Line Producer C...re M...rr Subscribers Only
Post Production C...el P..t Subscribers Only
Editor S...ia ..u Subscribers Only
Colorization K....yn Ba......lli Subscribers Only
Music A...ew Se....up Subscribers Only
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