TOP5
TOP
5
Best marketing campaigns globally
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : Jul 25, 2022

1

NatWest - Tomorrow Begins Today

High-energy, fun execution from the UK's NatWest bank through The&Partnership. It's good to see banking ads move out of boring and into building cultural appeal with younger generations.

TitleTomorrow Begins Today
Agency
Campaign Tomorrow Begins Today
Advertiser NatWest
Brand NatWest

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PostedJuly 2022
Business SectorSubscribers Only
Media Type Web Film
Length
Editor
Audio Post Production
Chief Marketing Officer (CMO) Ma....et J....ng Subscribers Only
Brand Marketing Director N...y Ma....ll Subscribers Only
Head of Brand Advertising P...a C....on Subscribers Only
Brand Advertising Lead ..n W..d Subscribers Only
Brand Advertising Lead Ch.....te H...es Subscribers Only
Brand Advertising Manager E...e C...k Subscribers Only
CEO S...h G....ng Subscribers Only
Managing Director G..y S....ns Subscribers Only
Managing Director S...h C...k Subscribers Only
Chief Creative Officer M...y T...r Subscribers Only
Executive Creative Director T..y A...n Subscribers Only
Creative Team L..i B...s Subscribers Only
Creative Team C..l S...ey K..e A...op Subscribers Only
Creative Team ..n D....vi Subscribers Only
Head of Art P..l Sa.....on Subscribers Only
Head of Integrated Production C....es C...p Subscribers Only
Deputy Head of Integrated Production R..k C...er Subscribers Only
Producer R..k C...er Subscribers Only
Stills Producer I...id W...rt Subscribers Only
Head of Planning R....ca M...s Subscribers Only
Account Planner M..t S..w Subscribers Only
Client Lead ..b P...e Subscribers Only
Business Director A...on T...an Subscribers Only
Account Director I...en C...k Subscribers Only
Account Director A..x A....on Subscribers Only
Account Director J...y M...an Subscribers Only
Production Company D...L Subscribers Only
Director F....ie P...ll Subscribers Only
Executive Producer Ge.....ve Sh....rd Subscribers Only
Producer J..s W...e Subscribers Only
Cast Co-Ordinator H...a H...d Subscribers Only
Production Manager Do....ka W...k Subscribers Only
Director of Photography (DOP) O..n Co....dy Subscribers Only
Production Designer A...ur .e B...an Subscribers Only
Stylist H...ah E....ds Subscribers Only
Art Director L...ie W....rs Subscribers Only
1st AD R...on .e F....es Subscribers Only
Editor T...as Gro......ter Subscribers Only
Assistant Editor J...ph H....aw Subscribers Only
Offline Producer E..a Se....ck Subscribers Only
Offline Producer N...en K..n Subscribers Only
Post Production U...ld Subscribers Only
Creative Director ..n C...in Subscribers Only
Special Effects / VFX A..x G..y Subscribers Only
VFX Lead Se.....an Ca....ll Subscribers Only
VFX Artist S...t Si....ds Subscribers Only
VFX Artist ..m Hu....ey Subscribers Only
VFX Artist D..e I..e Subscribers Only
VFX Artist Cr....na S....li Subscribers Only
VFX Artist Fa....io G..o Subscribers Only
VFX Artist N...la B....ri Subscribers Only
VFX Artist H...y McC.......land Subscribers Only
VFX Artist K...m C....ic Subscribers Only
VFX Artist M...o Gr......tti Subscribers Only
VFX Artist L...s S...in Subscribers Only
VFX Artist G...t B...er Subscribers Only
VFX Artist Va....in Be....nt Subscribers Only
VFX Artist R...el Bo......rne Subscribers Only
VFX Artist C...a Ma.....ale Subscribers Only
VFX Artist K...el Ma.....icz Subscribers Only
VFX Artist C...g H...y Subscribers Only
VFX Artist I..r Ve....ko Subscribers Only
Colorist J...en A...y Subscribers Only
Producer E..a G...er Subscribers Only
Executive Producer ..m Ig.....en Subscribers Only
Sound Engineer M..k H...s Subscribers Only
Producer C...a W...ey Subscribers Only
MUSIC Artist G..n S....ni Subscribers Only
Writer L...a P...y Subscribers Only
Writer G..n S....ni Subscribers Only
Music Negotiation .e ..e Th....re Subscribers Only
Music Supervisor A...ld Ha....gh Subscribers Only
2

Reddit - Find Your People

Sticking with people, R/GA's new work for Reddit in Australia is wonderfully simple in its purpose and brand messaging.

TitleFind Your People
Agency
Campaign Find Your People
Advertiser Reddit
Brand Reddit

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television
Length
Account Director K...e M...an Subscribers Only
Account Director M....da L...y Subscribers Only
Agency Producer Se.....an L..t Subscribers Only
Strategist S...t Mc....on Subscribers Only
Executive Creative Director C...re W...ng Subscribers Only
Associate Creative Director P..e Mo.....rd Subscribers Only
Associate Creative Director ..n N...an Subscribers Only
Design Creative Director J..s T...sh Subscribers Only
Executive Director C...s S...h Subscribers Only
Executive Content Producer K..e B....er Subscribers Only
Visual Motion Design M..a M...ay Subscribers Only
Marketing Director D...d ..y Subscribers Only
Creative Lead C...s P...s Subscribers Only
Advertising Manager Th....ra C..n Subscribers Only
3

Adidas Football - The X SPEEDPORTAL - The Adventure

Adidas Football's work launched this week for new football shoe X Speedportal, with a fast-moving animation featuring lovable stars Rick & Morty. Collaboration with Adult Swim through TBWA\Neboko in the Netherlands. ICYMI! The FIFA World Cup takes place later this year. Stay tuned to adforum.com to keep on top of brand comms around this major global event!

TitleThe X SPEEDPORTAL - The Adventure
Agency
Campaign The X SPEEDPORTAL
Advertiser adidas
Brand Adidas Football

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Digital
Length
MarketSubscribers Only
Line Production
Sound Studio
Advertising Manager M..t Da....on Subscribers Only
Advertising Manager G....lo C...o Subscribers Only
Advertising Manager J..a V....la Subscribers Only
Advertising Manager N....ai Eh.....aut Subscribers Only
Senior Media Producer P...y Pi.....urg Subscribers Only
Creative Shoot Producer G...a Br.....rk Subscribers Only
Production Company A...t S..m Subscribers Only
Production Company G...n P...al Pr......ons Subscribers Only
Director A...s Subscribers Only
Line Production 2..7 s...ts Subscribers Only
Line Production Ap....ay Pr......ons Subscribers Only
VFX Company Po.....ic Subscribers Only
Photographer C...es C...bí Subscribers Only
Photographer O..y B..n Subscribers Only
Post Production Key Visuals Lou......;co Subscribers Only
Editing Ka....on Subscribers Only
Online / Grade .e G..t Subscribers Only
Media Agency Me....om Ne......nds Subscribers Only
Retail Agency At....de Subscribers Only
4

Porsche 911 - A tale of NOW and THEN

In complete contrast .. dive into emotional nostalgia with this beautiful film for Porsche's new 911 Sport Classic. Evoking the 50s and 60s, this short film is an immersion in the brand's classic heritage, artfully connecting the new model to its roots. Creative from Grabarz & Partner in Hamburg

TitleA tale of NOW and THEN
Agency
Campaign A tale of NOW and THEN
Advertiser Dr. Ing. h.c. F. Porsche AG
Brand Porsche 911

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PostedJuly 2022
Business SectorSubscribers Only
Media Type Branded Content
Length
Chief Creative Officer R..f H...l Subscribers Only
Chief Executive Officer (CEO) Re....rd Pa.....ke Subscribers Only
Chief Executive Officer (CEO) J...ca H...e Subscribers Only
Team Lead / Creative Director R..f N....ng Subscribers Only
Team Lead / Creative Director Fr....ik W...el Subscribers Only
Creative Director Moving Images F....an P..k Subscribers Only
Creative Director, Art ..m Le.....ch Subscribers Only
Copywriter I...el G...r Subscribers Only
Copywriter M..e G...r Subscribers Only
Account Manager C....in G....her Subscribers Only
Account Manager Fr.....ka L....nn Subscribers Only
Client Services Director S...h ..�ß Subscribers Only
Creative Production A..l L...k Subscribers Only
Creative Production D...el Wu....er Subscribers Only
Creative Production An.....rin E...h Subscribers Only
Producer A..i H....ns Subscribers Only
Production Team T....na B...e Subscribers Only
Production Team F...x R....yk Subscribers Only
Production Team T...n Re......ürz Subscribers Only
Production Company Ma.....ilm Cr....ng G..H Subscribers Only
Director ..n W...z Subscribers Only
Director of Photography (DOP) Ek....rt P....ck Subscribers Only
Editor S...en G...th Subscribers Only
Colorist J...en A...y Subscribers Only
Advertising Manager O...er Ho....nn Subscribers Only
Advertising Manager L...ig L...ak Subscribers Only
Advertising Manager D...is C....ni Subscribers Only
Advertising Manager Ch.....an H..k Subscribers Only
Advertising Manager ..a Ro......ger Subscribers Only
5

iSelect - A Hemsworthy Stunt Double

This comedic ad for Australian insurance platform iSelect puts Chris Hemsworth's stunt double into the spotlight, (ahem, and rightly so..), to support the brand's 'better deal' positioning. New York Festivals bronze winner in the Financial Service Provider category this year.

TitleA Hemsworthy Stunt Double
Agency
Campaign A Hemsworthy Stunt Double
Advertiser iSelect
Brand iSelect

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Be inspired by the best creative work from around the world.

PostedJuly 2022
Business SectorSubscribers Only
Media Type Television
Length
MarketSubscribers Only
Chief Creative Officer A..x F...on Subscribers Only
Chief Executive Officer (CEO) S...n A....is Subscribers Only
Copywriter I...el E...s Subscribers Only
Art Director A...da C..n Subscribers Only
Director of Client Services ..y St....ns Subscribers Only
Senior Planner C...t M....op Subscribers Only
Agency Producer L..a R...ey Subscribers Only
Director A..m G...er Subscribers Only
Stunt Double Director ..m Ca....ll Subscribers Only
Executive Producer S...n T...as Subscribers Only
Executive Producer J...et B...op Subscribers Only
Producer Tr.....Lee P....ll Subscribers Only
Facility St.....ng F...s Subscribers Only
Director of Photography (DOP) A....io Pa....no Subscribers Only
Editing Company ..e E....rs Subscribers Only
Post Production Bl.....ad Subscribers Only
Sound Production Pr.....ion A...y Subscribers Only
Music Composer ..r T...ty Subscribers Only
EDITOR'S PICK
+1

HomeEquity Bank & Homes For Heroes - Metaverse Homes for Heroes

Our +1 this week utilizes the metaverse to do good. Canadian bank HomeEquity partners with Homes For Heroes through agency Zulu Alpha Kilo to create virtual housing for military veterans. Players can visit the homes and make a donation, which will fund building the actual homes over in the real world. Bravo!

TitleMetaverse Homes for Heroes
Agency
Campaign Metaverse Homes for Heroes
Advertiser HomeEquity Bank
Brand HomeEquity Bank & Homes For Heroes

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital Installation
Length
Chief Creative Officer ..k M...eh Subscribers Only
Executive Creative Director B...n M...ay Subscribers Only
Creative Director ..c B..h Subscribers Only
Art Director ..c B..h Subscribers Only
Creative Director ..n Cu....gs Subscribers Only
Copywriter ..n Cu....gs Subscribers Only
Art Director E..n R....ss Subscribers Only
Designer J....an C..u Subscribers Only
Agency Producer ..e I..n Subscribers Only
Agency Producer S...h D...s Subscribers Only
Account Manager D...d Tr....ay Subscribers Only
Account Manager L...en Bo.....od Subscribers Only
Account Manager Sa....ha T..g Subscribers Only
Account Planner M...ne T...as Subscribers Only
Advertising Manager Y...ne Zi....ki Subscribers Only
Advertising Manager Vi....ne G...i Subscribers Only
Advertising Manager E..n W...on Subscribers Only
Advertising Manager N...y To.....an Subscribers Only
Advertising Manager J..k W...on Subscribers Only
Advertising Manager Ja.....ine H...rd Subscribers Only
Advertising Manager C....on D...on Subscribers Only
Media Manager K....in B...r ..h Subscribers Only
Media Manager T..y H...er Subscribers Only
Media Manager Ma....li Ba.....ti Subscribers Only
PR Agency W...r Sh.....ck Subscribers Only
PR / Corporate Communications R..a Dh....al Subscribers Only
PR / Corporate Communications A..m Bo.....in Subscribers Only
PR / Corporate Communications Mi....le Zu....ro Subscribers Only
Production Company Z....ot Subscribers Only
Director ..c B..h Subscribers Only
Director ..n Cu....gs Subscribers Only
Production Company Producer ..n Be.....gna Subscribers Only
Director of Photography (DOP) A..m Gr.....hs Subscribers Only
Post Production Supervisor S...h D...s Subscribers Only
Editing Company Z....ot Subscribers Only
Editor M....ry R....ns Subscribers Only
Post Production F...pe Ch....ro Subscribers Only
Colorization F...pe Ch....ro Subscribers Only
Music A...e . S....er Subscribers Only
Audio Engineer N..h M...eh Subscribers Only
Interactive producer ..e I..n Subscribers Only
Game Design Me.....se Ar.....cts Subscribers Only
3D Architecture M...ie H..l Subscribers Only
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