|Title||Philips Smart TV Review|
|Campaign||Philips Smart TV Review|
|Business Sector||TV, Hi-Fi, Video, Personal Stereo & Accessories|
|Story|| Country: Korea|
Marketing Channel: YouTube
Influencer Types: Consumer electronics & technology reviewers
Content Type: Dedicated YouTube videos
|Philosophy|| Collaborating with expert technology influencers to create an authentic review video that is professional and trustworthy.|
Explaining the unique selling points of Philips Smart TV by mentioning the key features covering hardware and software.
Positioning Philips Smart TV as a perfect fit for all: from families, young audiences, to senior audiences.
Encouraging viewers to visit e-commerce sites where they can purchase Philips Smart TV.
|Problem|| Promote the new Philips Smart TV|
Reach top-of-mind as a leading consumer electronics brand, suitable for families and any generations
Create authentic and honest content strategy through YouTube video review
|Result|| Impressions: 700,000|
Engagement Rate: 16%
|Media Type||Social Media|