| Title | Philips Smart TV Review |
| Agency | AJ Marketing |
| Campaign | Philips Smart TV Review |
| Advertiser | Philips |
| Brand | Philips |
| Posted | September 2022 |
| Business Sector | TV, Hi-Fi, Video, Personal Stereo & Accessories |
| Story | Country: Korea Marketing Channel: YouTube Influencer Types: Consumer electronics & technology reviewers Content Type: Dedicated YouTube videos |
| Philosophy | Collaborating with expert technology influencers to create an authentic review video that is professional and trustworthy. Explaining the unique selling points of Philips Smart TV by mentioning the key features covering hardware and software. Positioning Philips Smart TV as a perfect fit for all: from families, young audiences, to senior audiences. Encouraging viewers to visit e-commerce sites where they can purchase Philips Smart TV. |
| Problem | Promote the new Philips Smart TV Reach top-of-mind as a leading consumer electronics brand, suitable for families and any generations Create authentic and honest content strategy through YouTube video review |
| Result | Impressions: 700,000 Views: 150,000 Engagement Rate: 16% |
| Media Type | Social Media |
| More Information | http://ajmarketing.io |