Monique Pardavi
Agency Producer at Cocogun
North Sydney, Australia
TitleA Friendly Race
Agency
Campaign A Friendly Race
Advertiser Chandon
Brand Chandon
Date of First Broadcast/Publication 2016 / 3
Business Sector Wines, Champagnes
Tagline #EnjoyTheSpark
Philosophy This content campaign for Chandon and McLaren-Honda sees two world champion drivers, British F1 legend Jenson Button and Spanish racing star Fernando Alonso, race each other against the beautiful backdrop of the Domaine Chandon winery. It’s a F1 race like no other… two sophisticated, debonair individuals who usually race on the world's greatest circuits are let loose on a superbly beautiful, world class winery where there are no rules but one - the finish line. The content campaign is being delivered online, socially and on phones. 
Media Type Digital
Length
Market Australia
Production Company
Director
Group COO
Creative Director
Art Director
Executive Producer
Producer
Head of Broadcast
Director of Photography (DOP)
Music
Post Production
Editor
Actor / Celebrity
Actor / Celebrity

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