Sue Schweikert
Editor at Film Graphics
Singapore, Singapore
TitleHome Fire Safety
Agency
Campaign Home Fire Safety
Brand QFES
Date of First Broadcast/Publication 2024 / 3
Business Sector Public Safety, Health & Hygiene
Philosophy A young family retrospectively describe how they survived a house fire in new work for Queensland Fire and Emergency Services (QFES) created by the Brisbane office of advertising agency CHEP Network.

The campaign aims to educate every Queenslander about the two important things they need to do to avoid a life-threatening situation in the event of a house fire.

Having interconnected, photoelectric smoke alarms is a vital step in alerting occupants to fires faster. Legislation requiring the alarms be installed in every Queensland dwelling comes into effect in 2027.

The campaign also stresses the importance of making a fire escape plan with an agreed meeting place and practising it with the entire family so everyone knows where to escape to in the event of fire.

The campaign launched across television, outdoor billboards, digital and social media, and was shot by director Tristan Houghton of Taxi Films with stills photography by Aubrey Jonsson of Compadre Picture Co.
Media Type Television
Length
Advertising Manager
Advertising Manager
Advertising Manager
Executive Creative Director
Senior Art Director
Senior Copywriter
Senior Art Director
Senior Producer
Strategy Director
Managing Partner
Account Director
Post Production
Senior Post-production Producer
Editor
Colorist
Flame Artist
Audio Post Production
Production Company
Director
Executive Producer
Producer
Stills
Stills Photographer

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