Bechara Mouzannar

Bechara Mouzannar

Former CCO Publicis Communications MEA/Leo Burnett MEA. at Unbranded
Beirut, Lebanon

About me

Multi-awarded and multilingual cosmopolitan creative and strategist, holder of two MBAs.

Former Chief Creative Officer, Publicis Communications, MEA, & Chief Creative Officer, Leo Burnett MEA (2011-2020)

Now, Independent Film Director and Creative Producer



Independent producer and director
January 2020 - Present (1 year 3 months)
Chief Creative Officer
Publicis Communications Middle East
March 2016 - December 2019 (3 years 9 months)
(Leo Burnett, Publicis, Saatchi&Saatchi, Arc, MS&L) - 23 agencies in the Middle East.
Chief Creative Officer
January 2011 - December 2019 (8 years 11 months)
In charge of the creative strategy/product/innovation of the Leo Burnett Group of companies in the Middle East and in North Africa:
Leo Burnett (Beirut, Dubai, Cairo, Doha, Jeddah, Riyadh, Amman, Suleimaniye, Erbil, Kuwait & Casablanca), Arc (Dubai), LeoComm (Dubai, Beirut, Cairo, Saudi Arabia), Atelier LB Beirut, Publicis (Dubai, Beirut, Cairo, Casablanca), Flip.

Based in Beirut, Lebanon.
Regional Executive Creative Director
Leo Burnett MENA
September 2005 - December 2010 (5 years 3 months)
In charge of: Lebanon & the Levant, Egypt, Saudi Arabia and P&G brands' portfolio for the whole MENA region and for Central & Eastern Europe.
Regional Executive Creative Director
Leo Burnett Lebanon, Levant & Egypt
February 1999 - June 2005 (6 years 4 months)
Executive Creative Director
Leo Burnett Beirut
1995 - 1999 (4 years)
Creative Director
Beirut, Lebanon
1991 - 1995 (4 years)
Creative Director
Leo Burnett Dubai
1989 - 1991 (2 years)
TV Commercials Director
Laser Films
October 1986 - October 1989 (3 years)
Directed over 100 commercials. Mainly in Beirut and also in Paris and in Athens.
Copywriter & Associate Creative Director
Leo Burnett Beirut
February 1985 - September 1986 (1 year 7 months)
Account Supervisor
Publicis Conseil, Paris
1984 - 1985 (1 year)


Executive MBA, Creative Leadership & Innovation in Communication

2008 - 2009 (1 year)
Berlin, Tokyo, New York, Chicago, London.

MBA, Marketing

1981 - 1983 (2 years)
Jouy-en-Josas, France

Masters, Economics

1977 - 1980 (3 years)

Other professional activities

PHNX Tribute, Paris

Awards Jury Member

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