Fashion Revolution Germany x Detto Fatto - "The 1 Hour Shirt"

Scholz & Friends Hamburg GmbH

Scholz & Friends Hamburg GmbH Hamburg, Germany

199

This ad is part of the ACT Responsible Collection

Brand: Fashion Revolution Germany x Detto Fatto
Country: Germany

Advertiser: Fashion Revolution Germany x Detto Fatto

Title	The 1 Hour Shirt
Agency	Scholz & Friends Hamburg GmbH
Campaign	The 1 Hour Shirt
Advertiser	Fashion Revolution Germany x Detto Fatto
Brand	Fashion Revolution Germany x Detto Fatto
Date of First Broadcast/Publication	2024 / 4
Business Sector	Clothing
Philosophy	What would a fair price be if we valued everyone's time the same? 11 years ago, on April 24th, the Rana Plaza textile factory in Bangladesh collapsed. Over 1,000 textile workers lost their lives. Many thought this would be a turning point in the fashion industry, and that people would change the way they consume. But there are more cheap clothing outlets than ever. Fashion Revolution Germany has been fighting for fair fashion and garment workers’ rights ever since. But they needed a way to bring attention to what’s happening in the garment industry, raise money to help those involved, and raise their profile. They needed something different, that would spread naturally and really show what they stand for. That’s why we teamed up with DETTOFATTO and created an unusual type of ad- The first T-shirt paid for in the fairest way possible. Time. It takes 1 Hour to make a 1 Hour Shirt from picking the cotton, through to delivery. Therefore, it costs consumers what they earn in 1 Hour to own. An online calculator allows people to find out what their individual price is, purchase the T-shirt and donate at the same time. Then, all that’s left for them to do is wear the shirt and spread the word (without even having to speak one).
Media Type	Case Study
Length	73 seconds
Chief Creative Officer	Matthias Spaetgens
Managing Executive Creative Director	Jens-Petter Waernes
Executive Creative Director	Mirko Derpmann
Executive Creative Director	Thomas Mathew
Creative Director	Simon Jasper Phillip
Creative Director	Andrea Huber
Creative Director, Art	Marie Shillgalies
Senior Copywriter	Jennifer Liddell
Senior Art Director	Philipp Kronen
Art Director	Deniz Dogan
Copywriter	Theresa Hagen
Account Director	Sophie Meese
Account Director	Isa Theim
Photographer	Stephen Abry
Production Company	Element-E
Soundtrack Production	Grand Island
Editor	Frederic Engelhardt
Head of Motion Design	Jürgen Krugsperbger
Senior Motion Design	Christoph Henschel
Music & Audio Co-ordinator	Yannick Salhman
Student Assistant	Niklas Jossa
Account Management Motion	Lisa Maria San Matin Lojo
Producer	Maximilian Neumann