| Title | Easter |
| Agency |
Re:Group
|
| Campaign |
The Power of Fresh Flowers - Kabloom
|
| Advertiser |
KaBloom
|
| Brand |
KaBloom
|
| Posted | September 2004 |
| Product |
Flowers
|
| Business Sector | Drugstores, Specialty Stores
|
| Story | A series of 10 promotional concepts executed in print, point of purchase materials, radio, direct, and collateral. |
| Philosophy | re:group positioned the brand in the marketplace and created a new brand consistant look and feel. A national marketing and communications strategy, promotional calendar and distinctive creative was used to drive traffic and sales. |
| Problem | KaBloom is a young retail franchise in a rapid growth mode. They needed help positioning and marketing the brand to both franchisees and retail customers. |
| Result | To date we have helped KaBloom create a consistant brand and unified approach to marketing. Franchisees now enthusiastic about the advertising, are compliant with brand and advertising standards. Same store sales are beginning to increase. |
| Media Type |
Print
|
| Market | United States |
| Art Director |
Kellie Bambach
|
| Creative Director |
Rhonda Huie
|
| Copywriter |
Rhonda Huie
|
| Account Director |
Karyn Kozo
|
