Childtime Learning Care Centers - "Childtime"

Re:Group

Re:Group Ann Arbor, United States

1229

Title	Childtime
Agency	Re:Group
Campaign	Childtime
Advertiser	The Learning Care Group
Brand	Childtime Learning Care Centers
Posted	January 2007
Product	Childcare
Business Sector	Colleges, Universities & Education Centers
Story	Campaign included: Positioning Strategy Advertising Direct mail Collateral. Media planning & placement Web design
Philosophy	re:group worked with Childtime to create a unique positioning and design creative solutions that reflected the Childtime philosophy of empowering children to learn in their own ways, at their own pace, exploring their own interests. By capitalizing on Childtimes belief that all children are talented, capable and special whether they enjoy music or math communication materials integrated the homelike feel of the Learning Centers with the sense of exploration and wonder of the children that learn there.
Problem	One of the largest childcare providers in the United States, Childtime had very low brand awareness and no point of distinction in the marketplace.
Result	Issue: All childcare looks and feels the same. Insight: All children have a sense of wonder. Inspiration: Parents want their children to feel empowered to love learning. Execution: I Can Be A... Campaign
Media Type	Other Collateral
Market	Americas, United States
Art Director	Kellie Bambach
Creative Director	Rhonda Huie
Copywriter	Rhonda Huie