LASSO - "Lasso"

Re:Group

Re:Group Ann Arbor, United States

1684

Title	Lasso
Agency	Re:Group
Campaign	Lasso
Advertiser	All Media Guide, LLC
Brand	LASSO
Posted	January 2007
Product	Media Recognition Software
Business Sector	Computer Software & Multimedia Productions
Story	Issue: Make an innovative new DMR product stand out in an environment innovation. Insight: AMG = Q Inspiration: This product allows you to collect deeper, richer information. Execution: LASSO. It adds an additional layer to your media understanding.
Philosophy	re:group did branding workshops to determine that just like the brilliant scientist behind James Bond, Q, AMG provides the most inventive, original ideas to fulfill the desires of all types of media-philes. We then created a name, visual identity, and sales and collateral materials all within a 3-month timeframe. Not only was LASSO a hit at the trade show, subsequent sales exceeded expectations.
Problem	All Media Guide had developed a flagship product for digital media data recognition, and found themselves in a hyper-launch mode in order to roll the product out at a universally-attended electronics convention.
Result	re:group provided: Branding workshops Naming Identity Strategy Collateral Direct mail
Media Type	Corporate/Brand Identity
Market	United States
Art Director	Kellie Bambach
Creative Director	Rhonda Huie