Title | Dogs Don't Smoke |
Agency | Re:Group |
Campaign | Dogs Don't Smoke |
Advertiser | University of Michigan Health System |
Brand | UMHS Public Health |
Posted | September 2004 |
Product | Smoking prevention |
Business Sector | Anti-Drug/Alcohol/Tobacco Message |
Story | Smoking Prevention Poster Series |
Philosophy | A series of in-school posters, that were concept tested in schools with the target audience. While two posters were produced, the one featured here was the overwhelming favorite. |
Problem | How to reach young people, ages 7 through 15 and send a strong anti-smoking message. |
Media Type | Poster |
Market | United States |
Art Director | Kellie Bambach |
Creative Director | Rhonda Huie |
Copywriter | Jason Szott |