| Title | Help |
| Agency |
Re:Group
|
| Campaign |
Help
|
| Advertiser |
March of Dimes
|
| Brand |
Walk America
|
| Posted | September 2004 |
| Product |
Prematurity Prevention
|
| Business Sector | Charities, Foundations, Volunteers
|
| Story | Custom-made t-shirts, designed for premature babies, who are born at less than 1 pound, were silk-screened with the message "HELP". An attached tag, provided the detail for the annual Walk America fundraising campaign. |
| Philosophy | We thought that to illustrate how small these babies really are we would bring the message home with impact, by using the premie t-shirts. (The shirts are so small they fit in the palm of your hand) |
| Problem | People simply don't understand the hurdles that premature babie face, blindness, retardation and respiratory problems. In order to raise maximum funds we needed to get peoples attention. |
| Result | A 10% increase in funds raised over the prior year. |
| Media Type |
Fundraising
|
| Market | United States |
| Art Director |
Kellie Bambach
|
| Copywriter |
Rhonda Huie
|
| Creative Director |
Rhonda Huie
|
