Digital Public Library of America - "The Digital Public Library of America teams up with Barack Obama for the Freedom to Read"

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Brand: Digital Public Library of America
Country: United States

Advertiser: Foote Cone & Belding (FCB)

Title	The Digital Public Library of America teams up with Barack Obama for the Freedom to Read
Campaign	The Banned Book Club
Advertiser	Foote Cone & Belding (FCB)
Brand	Digital Public Library of America
Date of First Broadcast/Publication	2023 / 7
Business Sector	Advertising Agencies
Tagline	Let freedom read!
Story	Join President Barack Obama in protecting intellectual freedom with the Digital Public Library of America’s (DPLA) The Banned Book Club, an initiative to ensure that readers in communities affected by book bans can now access banned books for free. Utilizing GPS-based geo-targeting, DPLA has established virtual libraries in communities across the United States where books have been banned. When a reader is within a community served by a library that has been forced to ban a book, they can visit TheBannedBookClub.info to see the exact books that have been banned in their area. Then, they can download those books for free on any handheld device via the Palace e-reader app. To access a list of banned books at a specific library, download the Palace app and choose “Banned Book Club” as your library, then follow the prompts to sign up for a free virtual library card. For more information on The Banned Book Club, visit TheBannedBookClub.info. Let freedom read!
Philosophy	Initiative to increase access to books that have been banned by public libraries. Giving others the chance to have freedom in reading.
Problem	Banned Books at public libraries limit information, culture, diverse thoughts and ideas from reaching younger generations.
Result	The Banned Book Club initiative acts to create an online system presented by the Digital Public Library of America to allow access to all banned books.
Media Type	Social Media
Length	66 seconds
Market	United States
More Information	https://www.thebannedbookclub.info
Global Creative Partner	Danilo Boer
CCO FCB Chicago	Andrés Ordóñez
SVP Creative Director	Alan Shen
Associate Creative Director	Kelly McGuckin
Associate Creative Director	Jake Roland
Sr. Writer	Nick Farley
Sr. Art Director	Max Franklin
SVP Head of Design	Michele Morales
Designer	Megan Musgrave
SVP Director of Strategic Planning	JP Palmer
Executive Producer	Lexie Tankersley
Associate Director, Influencer	Samantha Merkin
Sr. Producer	Anita Koltun
SVP Director, Studio	Roman Mendez
Motion Design Director	Mike Czerniuk
Director, Editing	Gus Spelman
Technical Lead	John Skibicki
Audio Engineer	Batsirayi Zesaguli
SVP Management Director	Rocki Hunter
Management Director	Mack Hans
Account Supervisor	Jennel Oddo
Account Executive	Jack Dunaway
Sr. Project Manager	Lily Clark
Senior Vice President, Media Relations - Current Global	Chris Hamilton
Senior Vice President, Client Experience, Current Global	Shannon McGovern
Senior Manager, Media Relations, Current Global	Josephine Bonnie Mallari
Account Director, Media Relations, Current Global	Andre Blythe
Junior Associate, Media Relations, Current Global	Melina Weil