| Title | Fish |
| Agency |
Paragon Marketing Communications
|
| Campaign |
Save water- Paragon Marketing Communications
|
| Advertiser |
Paragon Marketing Communications
|
| Brand |
Paragon Marketing Communications
|
| Posted | June 2005 |
| Business Sector | Environmental & Animal Issues
|
| Tagline | No one can appriciates water as much as a fish |
| Story | A gold fish in sweet water with a headline "No one can appriciate water like a fish" |
| Philosophy | Feature a gold fish known to have poor memory and a small brain to drive the point that a fish is more inellegent than humans as it appriciates water more than they do and how water is equal to life as a fish can not survive without water for more than a couple of minutes. saving water is the smart thing to do. the sub headline with the fact that "Only 1% of earths water is drinkable" helps drive the point through and a call for action "Save water" |
| Problem | Water in Kuwait a desert country with no rivers, lakes, natural springs is dependant on distilled water from the sea a very costly process and people in Kuwait are wasting it by washing their cars with a hose instead of a bucket, changing the swiming pool water every day and watering the gardens with a hose instead of using sprinklers. we should draw thier attention to the value of drinking water and how scarse it is. |
| Result | Water wastage has been reduced by 48% and a lot of public rest rooms have been fitted with water saving devices. |
| Media Type |
Print
|
| Market | Kuwait |
| Graphic Designer |
Nader Al Najar
|
| Art Director |
Khalid Al Rifae
|
| Creative Director |
Louai Alasfahani
|
| Executive Creative Director |
Mohamed Alasfahani
|
| Advertising Manager |
Diana Dimitrova
|
