| Title | Egg Hunting |
| Agency | Serviceplan Group |
| Campaign | Egg Hunting |
| Advertiser | mydirtyhobby.de |
| Brand | mydirtyhobby.de |
| Date of First Broadcast/Publication | 2017 / 3 |
| Business Sector | Online Leisure & Entertainment Services |
| Story | Easter is the time for egg hunting. Unfortunately, most men forget the importance of checking their own “eggs“ when growing up (in German, the word for testicles is ‘Ei’, the same as the word for egg). Testicular cancer is the most common cancer affecting young adults. Every year, thousands die of testicular cancer – even though in the majority of cases it can be cured if detected early. That’s why adult entertainment platform mydirtyhobby.de and popular adult entertainment star Lucy Cat are encouraging regular testicle examination. Important institutions like the German Urology Society appeal to young men to check their testicles regularly. But only 11% of all German men take advantage of free annual cancer checks. Popular German adult entertainment star Lucy Cat doubts the success of such conventional campaigns: "I would like to try to make younger men feel more sensitive to testicular cancer, since it is usually classified as less relevant because of the young age." That’s why Serviceplan and Lucy Cat created the explicit testicular cancer examination video tutorial “Eiersuche“ (“Egg Hunting“), which is gaining a lot of attention in the German online and social channels. |
| Media Type | Web Film |
| Length | |
| Creative Director | Lorenz Langgartner |
| Creative Director | Franz Röppischer |
| Art Director | Azim Abasbek |
| Strategist | Maximilian Florian Schöngen |
| Production Company | Nhb Studios |
| PR manager | Dennis cohen |
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