Bombay Sapphire - "Free The Spirit"

BBDO Group Germany

BBDO Group Germany Düsseldorf, Germany

8178

Title	Free The Spirit
Agency	BBDO Group Germany
Campaign	Free the Spirit
Advertiser	Bacardi
Brand	Bombay Sapphire
Date of First Broadcast/Publication	2016 / 6
Business Sector	Spirits, Fortified Wines
Story	With more and more gin brands on the market it’s getting harder to be visible and stay on the top of barkeepers’ minds. We cast the spotlight on the brand to engage the gatekeepers to our consumers – the barkeepers – by letting the Spirit speak for itself: with a limited edition pack that carries the world’s first holographic message in a bottle. All barkeepers need is a mobile phone to bring the Spirit to life. The secret? A simple design element, using a hidden layer of Perspex, that reflects the image from the phone to create an enchanting one-of-a-kind brand experience.
Media Type	Packaging, Branding & Design
Length	106 seconds
Brand Manager	Elisabeth Geist
Chief Creative Officer	Wolfgang Schneider
Chief Creative Officer	Darren Richardson
Creative Managing Director	Kristoffer Heilemann
Creative Director	Alexis Mardapittas
Creative Director	Sebastian Steller
Copywriter	Sebastian Steller
Art Director	Tobias von Aesch
Copywriter	Ramón Scheffer
Account Director	Carsten Will
Account Manager	Simone Klinke
Designer	Daniele Gasparini
Designer	Agnieszka Nabielec
Production Company	CraftWork Duesseldorf