| Title | Lamb |
| Agency | Publicis Mexico |
| Campaign | Night Vision |
| Advertiser | BMW |
| Brand | BMW Mexico |
| Date of First Broadcast/Publication | 2012 / 4 |
| Tagline | Night Vision |
| Story | To promote BMW's Night Vision system we created a print campaign simulating torn prints in order to show how the system "rips" the night apart letting daylight clarity detect people and animals up to a distance of 500 meters. |
| Media Type | Newspaper |
| Post Production | Estudio Base |
| Photographer | Diego Arrigoni |
| Strategic Planner | Magdalena Barceló |
| Account Supervisor | Atria Medina |
| Account Director | Juan Carlos Rached |
| Copywriter | Antonio Montero |
| Art Director | Agustín Esteban |
| Art Director | Leonardo Corrales |
| Creative Director | Agustín Esteban |
| Chief Creative Officer | Héctor Fernandez |
More Work
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- BRAND:
- BMW Mexico
- AGENCY:
- Publicis Mexico
Cyclist
- BRAND:
- BMW Mexico
- AGENCY:
- Publicis Mexico