Olle Lindgren
Executive Producer at Swiss
Shanghai, China
TitleThe world has changed. Have you?
Agency
Campaign The world has changed. Have you?
Advertiser Telenor
Brand Telenor
Date of First Broadcast/Publication 2019 / 8
Business Sector Telecommunications Services
Philosophy The company tackles attitudes about a range of online phenomena – from esports and influencers to online dating and online workspaces. The campaign features one of the world’s biggest esport stars Olof “Olofmeister” Keijber, Olympic gold medalist and Stanley Cup Winner Håkan Loob and Cajsa Wessberg – influencer, illustrator and model.
Problem There’s plenty of prejudice surrounding the screen time we spend each day. Prejudice that Swedish telco Telenor refuses to let slide. In their latest campaign, they challenge the ill-informed opinions that they believe stand in the way of maximising our full potential.
Media Type Television
Length
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Executive Producer
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Executive Creative Director
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