The Times of India - "Full Page Print Innovation - Front actual"

FCB Ulka Mumbai

FCB Ulka Mumbai Mumbai, India

Awards

5456

Brand: The Times of India
Country: India

Advertiser: The Times of India

Title	Full Page Print Innovation - Front actual
Agency	FCB Ulka Mumbai
Campaign	Out & Proud
Advertiser	The Times of India
Brand	The Times of India
Posted	November 2019
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	On September 6, 2018, the Supreme Court of India scrapped section 377. Even though the law had been struck down, LGBTQ individuals had to face widespread societal prejudice. They remained, for the most part, invisible.On the International Day Against Homophobia, Transphobia and Biphobia, The Times of India launched ‘Times Out & Proud Classifieds’, a section where the LGBTQ community could come out, speak-up and be seen.Members of the LGBTQ community could now look for employment, accommodation, a life partner. They could celebrate their birthdays and anniversaries and assimilate into mainstream society.The campaign film portrays the story of people from the LGBTQ community, offering a sneak-peak into their lives as they pour their heart out through the Classifieds columns. The campaign features a series of initiatives across print, digital, TV, radio and on-ground, aiming to integrate the community into society.
Media Type	Print
Account Management	Rohit Diveker
Account Management	Raghav Mahendra
Creatives	Fred Levron
Creatives	Swati Bhattacharya
Creatives	Keegan Pinto
Creatives	Jason Samuel
Creatives	Vishakha Khattri
Creatives	Anindya Banerjee
Creatives	Shailesh Khandeparkar
Creatives	Nikhil Kerkar
Creatives	Amol Annaldas
Production Company	Native Films
Director	Jaydeep Sarkar
Producer	Prithvi Raj Luthra
Producer	Radhika Puri