Title | The Bar Fans |
Agency | FunnyHow? |
Campaign | The Bar Fans |
Advertiser | Sociedad Central de Cervejas |
Brand | Sagres Beer |
Posted | December 2021 |
Business Sector | Beers, Ciders, Lagers |
Philosophy | After several months of restrictions because of the pandemics, the bars where we always rooted for our football teams finally reopened their doors, but didn't have any of the regular customers.It was time to root for our bars. To boost the morale, Portugal's #1 beer Sagres and main sponsor of football asked fans to make a toast to their favorite bar on social media and then used the advertising spaces on stadium LED walls to give them visibility on TV and on the stadium. |
Media Type | Ambient |
Creative Director | César Sousa |
Creative Director | André Leite |
Art Director | João Mescas |
Copywriter | João Bronze |
Designer | João Mescas |
Agency Producer | Igor Van Krieken |
Production Company | Groove Digital |
Creative Supervisor | André Sousa Moreira |
Motion Designer | Ana Paiva |
Account Executive | Joao-Paulo Gonçalves |
Account Director | Armanda Santana |
Final Art Work | André Carreira |