João Mescas
Art Director at Groove Digital
TitleFire
Agency
Campaign Breaking Ads
Advertiser CNN
Brand CNN Portugal
Date of First Broadcast/Publication 2021 / 11
Business Sector Media, Publishing & Production
Story CNN's raw reporting was coming to Portugal. To announce its unbiased live coverage we made a campaign without the use of text. What was happening in the world became the message. Exactly what CNN is about.
Philosophy CNN's raw reporting was coming to Portugal. To announce its unbiased live coverage we made a campaign without the use of text. What was happening in the world became the message. Exactly what CNN is about.
Problem CNN launch campaign in Portugal
Media Type Billboard
Market Portugal
Copywriter
Art Director
Executive Creative Director
Chief Creative Officer

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