Title | Rhino |
Agency | MSTF Partners |
Campaign | Breaking Ads |
Advertiser | CNN |
Brand | CNN Portugal |
Date of First Broadcast/Publication | 2021 / 11 |
Business Sector | Media, Publishing & Production |
Tagline | Breaking news |
Story | CNN's raw reporting was coming to Portugal. To announce its unbiased live coverage we made a campaign without the use of text. What was happening in the world became the message. Exactly what CNN is about. |
Philosophy | CNN's raw reporting was coming to Portugal. To announce its unbiased live coverage we made a campaign without the use of text. What was happening in the world became the message. Exactly what CNN is about. |
Problem | CNN launch campaign in Portugal. |
Media Type | Billboard |
Market | Portugal |
Copywriter | Diogo Stilwell |
Art Director | João Mescas |
Executive Creative Director | Ivo Purvis |
Chief Creative Officer | Lourenço Thomaz |