Title | Migrants |
Agency |
MSTF Partners
|
Campaign |
Breaking Ads
|
Advertiser |
CNN
|
Brand |
CNN Portugal
|
Date of First Broadcast/Publication |
2021 / 11
|
Business Sector | Media, Publishing & Production
|
Story | CNN's raw reporting was coming to Portugal. To announce its unbiased live coverage we made a campaign without the use of text. What was happening in the world became the message. Exactly what CNN is about. |
Philosophy | CNN's raw reporting was coming to Portugal. To announce its unbiased live coverage we made a campaign without the use of text. What was happening in the world became the message. Exactly what CNN is about. |
Problem | CNN launch campaign in Portugal |
Media Type |
Billboard
|
Market | Portugal |
Copywriter |
Diogo Stilwell
|
Art Director |
João Mescas
|
Executive Creative Director |
Ivo Purvis
|
Chief Creative Officer |
Lourenço Thomaz
|