| Title | Last Words |
| Brief | Last WordsInsight,In Germany, there are 40,000 terminally ill children and young people. Each year 5,000 of them die. Approximately 14 children every day. The German Association of Children’s Hospices supports these children and their families, helping them to find enjoyment and comfort in their short lives.Idea:Appropriately displayed at a train station, the “Last Words” campaign depicts typically child-like farewell situations, and contrasts them with what the farewells may mean to the families of terminally ill children. Normal goodbye statements, take on a more heartbreaking connotation when spoken by a terminally ill child. |
| Agency |
Serviceplan Group
|
| Campaign |
Last Words
|
| Advertiser |
Bundesverband Kinderhospiz, German Association of children´s Hospices
|
| Brand |
German Association of children´s Hospices
|
| Posted | November 2018 |
| Business Sector | Disease Awareness, Support Groups & Associations
|
| Story | Insight,In Germany, there are 40,000 terminally ill children and young people. Each year 5,000 of them die. Approximately 14 children every day. The German Association of Children’s Hospices supports these children and their families, helping them to find enjoyment and comfort in their short lives.Idea:Appropriately displayed at a train station, the “Last Words” campaign depicts typically child-like farewell situations, and contrasts them with what the farewells may mean to the families of terminally ill children. Normal goodbye statements, take on a more heartbreaking connotation when spoken by a terminally ill child. |
| Media Type |
Print
|
| Creative Director |
Alexander Schill
|
| Creative Director |
Matthias Harbeck
|
| Creative Director |
Christoph Bohlender
|
| Copywriter |
Christoph Bohlender
|
| Copywriter |
Hans Weizenegger
|
| Art Director |
Matthias Jester-Pfadt
|
| Illustrator |
Rebecca Hartmann
|
| Creative Director |
Mike Rogers
|
