Société de développement commercial (SDC) du Village - "From Hateful to Beautiful"

LG2

LG2 Montréal, Canada

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Title	From Hateful to Beautiful
Agency	LG2
Campaign	From Hateful to Beautiful
Advertiser	SDC Village Montréal
Brand	Société de développement commercial (SDC) du Village
Date of First Broadcast/Publication	2023 / 4
Business Sector	Political/Religious/Trade Organizations
Story	Anti-drag protests were erupting across Canada and the United States. Village Montréal wanted to put a stop to the hatred directed at 2SLGBTQIA+ communities by transforming protest signs used at demonstrations into a beautiful dress for a drag queen.
Media Type	Case Study
Production Company	okok
Chief Creative Officer	Marc Fortin
Chief Creative Officer	Luc Du Sault
President	Noah Vice
President	Luc Du Sault
Executive Creative Direction	Noah Vice
Executive Creative Direction	Luc Du Sault
Copywriting	Félix Lebars
Copywriting	Félix-Antoine Belleville
Art Director	Olivier Caron
Account Manager	Alexandra Laverdière
Account Manager	Maude Richard
Production	Julie Pichette
MOTION DESIGN	Daniel Martinez-Mendoza
MOTION DESIGN	Debby Mendoza
Editing Company	Cédric Noël
Photography / Illustration	Pierre Parra
Video Production	Xavier Girard
Layout Artist	Marie Fourure
Layout Artist	Marie-Ève Roussy
Photography production	Andréanne Lapointe Aubert
Colorization	Raphaël Desharnais
Director	Tom Patry