| Title | The Love Pop |
| Advertiser | Perfetti Van Melle |
| Brand | Chupa Chups |
| Date of First Broadcast/Publication | 2020 / 1 |
| Story | Chupa Chups’ positioning of ‘Forever Fun’ is rooted in the philosophy that fun is for every life-stage, and not just for kids. This iconic brand’s love for spontaneous, uninhibited fun had to be dialed up through its cheeky personality. For Valentine’s Day, a two-sided lollipop with a short stem, cheekily implied an opportunity to kiss while enjoying the lollipop with the love of your life. |
| Media Type | |
| Idea Creation | Rogger Kenneth Schales |
| Art Director | Rogger Kenneth Schales |
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