Mike Watson
Creative Director at Wunderman Thompson
London, United Kingdom
TitlePeugeot 1007
Agency
Campaign Peugeot 1007
Advertiser Peugeot
Brand Peugeot
PostedJune 2005
Product 1007
Business Sector Automotive
Story Sliding doors, Camelo kit and a 2-Tronic Gearbox. Life shouldn’t be this easy. But it is in a 1007. To ensure that this highly innovative vehicle stood out from its competitors we broke the mould of conventional automobile sites and created a fictional line-drawn world where anything would be possible. Within this container we were able to show how the vehicle’s features make life easier in a fun and quirky way. At every turn an 'Easter egg' awaits, so the more you explore, the more you are rewarded. Care to take a test drive?
Media Type Digital
Market United Kingdom
More Information www.1007.peugeot.co.uk/site/home.asp
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