An initiative that seeks to restore credit history so that more than 35 million low-income Mexican women can be included in the banking system and have economic independence, brought Mexico two Grand Prix in the categories of Creative Data and Glass, in addition to a silver lion in the Sustainable Development Goals category.
Title | Data Store |
Title (original language) | Data Tienda |
Agency | DDB Mexico |
Campaign | Data Store |
Advertiser | WECAPITAL |
Brand | WECAPITAL |
Posted | June 2022 |
Business Sector | Subscribers Only |
Media Type | Case Study |
Length | |
Chief Executive Officer (CEO) | J..n I...a Subscribers Only |
President & CEO | J..n C...os O...z Subscribers Only |
Chief Creative Officer | J..n I...a Subscribers Only |
VP of Operations | Mo.....rat Vi.....ñe M...na Subscribers Only |
VP of Strategic Planning | S...io B....ño Subscribers Only |
CFO | S....na C....ño Subscribers Only |
Creative Director | R....go Z...iga Subscribers Only |
Creative Director | J..é He.....dez Subscribers Only |
Creative Director | M...os L...ez Subscribers Only |
Creative Director | G....do M...dez Subscribers Only |
Digital Creative Director | C....al S...a Subscribers Only |
Client Services Director | R....go M....es Subscribers Only |
Production Company | L....LE Subscribers Only |
Executive Producer | J...�s A....án Subscribers Only |
Executive Producer | N....as S....sa Subscribers Only |
Production Director | V...ey M...no Subscribers Only |
Web Developer | R....to V...as Subscribers Only |
Music Prod Company | Es....os M....na Subscribers Only |
This impressive campaign, carried out seeking support from the international community to achieve the elimination of the ban on the sale of the emergency pill in force in the Central American country since 2009, became not only the first Honduran campaign in history to be awarded in the most important advertising festival in the world, but it was also the campaign that in this year's edition achieved the most gold lions for the region with 8, in addition to 2 silver and 3 bronze to round off an amazing harvest of 13 metals.
Title | The island of the day after (Short version) |
Agency | Ogilvy |
Campaign | Morning After Island |
Advertiser | Grupo Estratégico PAE |
Brand | Grupo Estratégico PAE |
Posted | June 2022 |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type | Case Study |
Length | |
Creative Team | W...a C...ix Subscribers Only |
Creative Team | A...és Vi.....bos Subscribers Only |
Creative Team | C...r Ch.....lla Subscribers Only |
Communication & Strategy | E....do M...ar Subscribers Only |
Communication & Strategy | A..n C..z Subscribers Only |
Chief Creative Officer | ..z T...or Subscribers Only |
Chief Creative Officer | J....ca Ap.....iz Subscribers Only |
Global Director of Creative Excellence | H...ey S....er Subscribers Only |
Regional Director of Creative Excellence | A....na We....rg Subscribers Only |
Chief Executive Officer (CEO) | E....do C...g Subscribers Only |
Chief Executive Officer (CEO) | A...és Vi.....bos Subscribers Only |
Creative Director | C...r Ch.....lla Subscribers Only |
Head of Strategic Planning | A..n C..z Subscribers Only |
Head of Communications | E....do M...ar Subscribers Only |
Copywriter | A...l Ba....na Subscribers Only |
Video Editor | D....do A....ta Subscribers Only |
Public Relations Director | J...na A...no Subscribers Only |
Account Director | E...ka C...lo Subscribers Only |
Creative Director | Se.....an Bu.....ni Subscribers Only |
Creative Director | W...a C...ix Subscribers Only |
Production Company | .4 .l C...ro L...m Subscribers Only |
The popular Puerto Rican rapper surprised locals and strangers by winning the Grand Prix for Entertainment Lions for Music with this bold, political and graphic video, co-produced by his production company 1868 Studios together with Doomsday Entertainment, Sony Music Latin and the Mexican production company Mastodonte. Billed as the answer to Childish Gambino's “This Is America,” winner of the same award at Cannes Lions 2019, this win makes Residente one of the first Latino and urban artists to earn this important recognition at Cannes Lions.
Title | This is Not America |
Agency | Doomsday |
Campaign | THIS IS NOT AMERICA FT. IBEYI |
Advertiser | Sony Music Entertainment |
Brand | Residente |
Posted | June 2022 |
Business Sector | Subscribers Only |
Philosophy (original language) | Subscribers Only |
Media Type | Music Video |
Length | |
Soundtrack | Subscribers Only |
Production Company | Do....ay Subscribers Only |
Production Company | 1..8 S....os Subscribers Only |
Production Company | Ma.....nte Subscribers Only |
Director | G..g O...l Subscribers Only |
DP | L...�s M...í Subscribers Only |
Editor | A....na To.....tig Subscribers Only |
Producer | J...n C..e Subscribers Only |
Producer | Da....le H...e Subscribers Only |
Producer | C....na Ma....ez Subscribers Only |
Producer | Ba.....lla P...o Subscribers Only |
Executive Producer | E...k D...t Subscribers Only |
Executive Producer | J...n C..e Subscribers Only |
Executive Producer | Da....le H...e Subscribers Only |
Executive Producer | C....na Ma....ez Subscribers Only |
This fun composite campaign created to promote Cuenta Chat, the first bank account operated 100% from WhatsApp, earned Gray Argentina a three-metal harvest at the 2022 Cannes Lions, being recognized with gold in the Mobile category and silver in the categories of Creative Business Transformation and Brand Experience & Activation.
Title | Granny |
Agency | Grey Group Argentina |
Campaign | One Chat Away From Everything |
Advertiser | Banco Itaú |
Brand | Itaú Argentina |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Philosophy | Subscribers Only |
Media Type | Digital |
Length | |
Regional Chief Creative Officer | D...o Me.....cky Subscribers Only |
Chief Executive Officer (CEO) | D...se O...n Subscribers Only |
Chief Creative Officer | H....́n K....er Subscribers Only |
Chief Creative Officer | Al.....ro D...to Subscribers Only |
Chief Creative Officer | Li....ro C....zo Subscribers Only |
Creative Director | G....lo Fe.....ndez Subscribers Only |
Creative Director | J..n ..e Subscribers Only |
Business Team | Fl.....ia N....tz Subscribers Only |
Business Team | L....na Pa.....ch Subscribers Only |
Business Team | M...́a J...́ A...n Subscribers Only |
Business Team | F....do F....ro Subscribers Only |
Business Team | S...́n D...rt Subscribers Only |
Chief Strategy Officer | ..l M...in Subscribers Only |
Planner | M...el R...na Subscribers Only |
Production Manager | P...o M...na Subscribers Only |
Production Company | Arg.......ine Subscribers Only |
Director | A....to Gi....nez Z....la Subscribers Only |
Director | M....́n H....an Subscribers Only |
Executive Producer | D...o Go.....lez Subscribers Only |
General Producer | N..o T...ne Subscribers Only |
Producer | G....́n E....de Subscribers Only |
Post Production | ..X R...o Subscribers Only |
Audio Post Production | P...a E....io Subscribers Only |
Music | T...em M...c Subscribers Only |
Colorization | Pe.....nto C...r G....ng Subscribers Only |
Advertising Manager | Ca....na Be....ce Subscribers Only |
Advertising Manager | S...ia C...a Subscribers Only |
Advertising Manager | M....no P....re Subscribers Only |
Advertising Manager | Se.....án L..z Subscribers Only |
Advertising Manager | Ag....na T....to Subscribers Only |
Seeking the decriminalization of the medicinal use of marijuana for the treatment of Parkinson's Disease, the BBDO Chile campaign brought together a group of patients with this disease to write a petition to the Chilean legislators for the legalization of this treatment, but with the particularity of each patient wrote two letters by hand, one without using medical marijuana and one after using the medication. An initiative that deserved gold and silver in the Pharma category.
Title | Letters For A Law |
Agency | BBDO Chile |
Campaign | Letters For A Law |
Advertiser | Fundación El Herbólogo |
Brand | Fundación El Herbólogo |
Posted | June 2022 |
Business Sector | Subscribers Only |
Media Type | Case Study |
Length | |
Production Company | A...ka F...s Subscribers Only |
Post Production | F...s Subscribers Only |
Media Agency | M....va Subscribers Only |
PR Agency | ..B Com.......ones Subscribers Only |
A small action that can help create big changes, that is the premise of this campaign in which the first Peruvian bank to specialize in micro-finance faced the Peruvian financial system to promote the emancipation and economic inclusion of women. As it did? Changing its policies by considering all Peruvian women as single and thus avoiding the Peruvian law that states that all married women will need their husband's signature as a condition to open a bank account. A forceful action that took three medals to the Inca country: gold in Brand Experience & Activation, silver in Sustainable Development Goals and bronze in Creative Business Transformation.
Title | The Emancipation Loan |
Agency | Circus Grey |
Campaign | The Emancipation Loan |
Advertiser | Mibanco |
Brand | Mibanco |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Philosophy | Subscribers Only |
Media Type | Case Study |
Length | |
Worldwide Chief Creative Officer | J...er Ca.....ano Subscribers Only |
President & Chief Creative Officer | D...o Me.....cky Subscribers Only |
Chief Executive Officer (CEO) | Z...a M....za Subscribers Only |
Chief Creative Officer | C....ie T...os Subscribers Only |
President & Chief Creative Officer | J..é L..s R...ra . P....ola Subscribers Only |
Executive Creative Director | P...o O....ri Subscribers Only |
Copywriter | J..e R...na Subscribers Only |
Art Director | D...el M...o M...oz Subscribers Only |
Art Director | Fr.....co A...s Subscribers Only |
Account Director Planning | K...m A..n Subscribers Only |
Account Supervisor | V...a A...ta Ca.....ias Subscribers Only |
Global Head of Advertising | M..u So.....ski Subscribers Only |
Production Company | Ku....ks Subscribers Only |
Editorial & Finishing for Case Study Video | M....an R....ic Subscribers Only |
Executive Producer | J....ta Ko....ka Subscribers Only |
Production Company | C...ca F...s Subscribers Only |
Director of Film Production | Mi....le C...is Subscribers Only |
Sound | A...to Subscribers Only |