Chris Garbutt
Global Chief Creative Officer at TBWA\Worldwide
New York, United States
TitleCrush Hour
Campaign Crush Hour
Advertiser Europcar
Brand Autoliberté Europcar
Date of First Broadcast/Publication
Business Sector Car & Utility Rentals
Philosophy With the new service Autoliberte from Europcar, renting a car became so easy that having it own car became totally pointless.
We highlight this point in a humorous way: pranking innocent people with hidden cameras, making them believe that thei cars have been crushed by an obscure fake authority
Media Type Case Study
Post Production
Sound Production
Production Company
Agency Producer
Art Director
Executive Creative Director

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