John Smith's - "No Nonsense / Diner"

TBWA\London

TBWA\London London, United Kingdom

12764

Title	No Nonsense / Diner
Agency	TBWA\London
Campaign	No Nonsense Return - John Smith's
Advertiser	Heineken
Brand	John Smith's
Posted	May 2010
Business Sector	Beers, Ciders, Lagers
Tagline	No Nonsense
Story	John Smiths, Britains best-selling ale brand, has created three new scenarios featuring Kay at the helm, with the first Diner, re-uniting the Bolton funnyman with his TV wife on a pleasant evening out with friends until his plain-speaking honesty brings a playful conversation about his dream date to an amusing and unexpected conclusion. His wife actress Alison Darling, who played alongside Peter Kay in one of the first ads, Monsters, also set in a restaurant teases Kay about who his ideal fantasy woman would be, offering him Kelly Brook on a plate and then Tess Daly. Kay insists theres only one lady in his life until his wife says I wont get upset, its only a game. At this point, No Nonsense man relents and admits his soft spot for Claire, from work. Silence falls on the party as Kays mind wanders.
Media Type	Television
Length	30 seconds
Production Company	Rattling Stick
Production Company	Good Oil
Director	Daniel Kleinman
Art Director	Gabriel Miller
Copywriter	Gabriel Miller
Art Director	Marcello Bernardi
Copywriter	Marcello Bernardi
Creative Director	Al Young
Executive Creative Director	Mark Hunter