Title | The Shortcut Billboards |
Brief | The Mini Connected system lets drivers save time by helping them avoid traffic and find the quickest way around the city. To bring the idea to the streets in a fun way, billboards became doors, ladders and steps that allowed pedestrians to take alternative routes around the city, shortening their routes by as much as 12 minutes. By crossing a football pitch, scaling a wall or passing through a tunnel, Berliners experienced the time-saving benefits of Mini Connected. |
Agency | Serviceplan Group |
Campaign | The Shortcut Billboards |
Advertiser | BMW |
Brand | MINI Connected |
Posted | November 2018 |
Business Sector | Compact & Small Cars |
Story | Within the framework of the campaign for MINI’s new fully connected car range we needed to come up with an idea that promotes Real-Time Traffic Information (RTTI) – a feature that gives car drivers real-time alerts for any accidents, traffic jams and roadworks ahead. |
Media Type | Ambient |
Production Company | Neverest GmbH & Co. KG |
Global Chief Creative Officer | Alexander Schill |
Creative Managing Partner, Germany | Matthias Harbeck |
Managing Creative Director | Hans-Peter Sporer |
Managing Partner | Christina Antes |
Account Director | Konstanze Kliesch |
Account Manager | Valentyna Fomina |
Creative Director | Luitgard Hagl |
Copywriter | Kornelia Szatko |
Art Director | Michael Lux |
Junior Art Director | Pascal Plaumann |
Managing Director | Ewald Pusch |
FFF Producer | Jochen Hirt |
Freelance Producer | Norbert Henning |
Chief Executive Officer (CEO) | Ben Foehr |
Director | Stephan Telaar |
Head of Production | Hakan Çırak |
Production Company | It's us Media Berlin |
Line Producer | Karina Kirschner |
Production Assistant | Omid Mirnour |
Production Assistant | Johanna Katz |