| Title | Taste for Rebellion |
| Agency | krow Communications |
| Campaign | Taste for Rebellion |
| Advertiser | Lactalis |
| Brand | Rachel's Organic |
| Date of First Broadcast/Publication | 2019 / 10 |
| Business Sector | Dairy Products & Eggs |
| Philosophy | Rachel’s Organic, the natural yogurt brand, is launching a new advertising campaign to celebrate its unique and pioneering family heritage. krow has created a 20-second film that recognises Rachel’s Organic history, showing viewers that it’s taken three generations of female farmers to make their yogurt as good as it is today. The agency’s first work since winning the Rachel’s Organic account will run for six weeks on VOD and online channels, including YouTube. Using the endline, “Taste for Rebellion”, the film shows that the Rachel’s Organic story is one of three generations of female farmers – Bessie (grandmother), Dinah (mother) and Rachel (daughter) – whose determination, dedication and resourcefulness have kept them at the forefront of organic farming practice. Combining a fast-paced edit with an energetic voice over, the ad highlights how all the women in Rachel’s family had a streak of rebellion in them. Instead of following the pack, they rewrote the rules – they blazed the trail for organic farming, they shunned chemical fertilizers and become the first certified organic dairy farm. It’s then Bessie’s original recipe which Rachel used to first create her unique yogurts. And this is still inspiring the way those organic yogurts are deliciously made today in the same dairy in Wales. |
| Media Type | Digital |
| Length | |
| Post Production | Coffee & TV |
| Executive Creative Director | Nick Hastings |
| Business Director | Camilla Moran |
| Planning Director | Poppy Tuke |
| Account Director | Rosie Morahan |
| Senior Account Manager | Victoria Turner |
| Creative Director | Gemma Galvin |
| Creative Director | Jo Jephcott |
| Producer | Rebecca Forrester |
| Production Company | Archers Mark |
| Director | Ian Derry |
| Director of Photography (DOP) | Jim Jolliffe |
| Producer | Michael Berliner |
| Editor | Alex Young |
| Grade | Simona Cristea |
| Media Agency | ZenithOptimedia |
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