| Title | The Not-So-Beautiful Game: England |
| Agency | J. Walter Thompson London |
| Campaign | The Not-So-Beautiful Game |
| Advertiser | National Centre for Domestic Violence |
| Brand | NCDV |
| Date of First Broadcast/Publication | 2018 / 6 |
| Business Sector | Charities, Foundations, Volunteers |
| Tagline | If England get beaten, so will she |
| Story | One of the world’s most emotionally charged events – The World Cup – was hijacked to highlight an uncomfortable truth about the beautiful game. Every four years, as football fever takes hold, incidents of domestic violence surge. In the UK alone, reported incidents increase by 26% if England play and 38% if they lose. To dramatic illustrate the issue, national flags were reimagined in a way nobody could ignore. |
| Media Type | |
| Creative Director | Jo Wallace |
| Photographer | Neil Raja |
| Executive Creative Director | Lucas Peon |
| Retoucher | John Proudfoot |
| Graphic Designer | Rob Joyner |
| Graphic Designer | Yoshi Okubo |
| Creative Team | Jo Taylor |
| Creative Team | Maya Halilovic |
| Head of Production | Joseph Bassary |
| Account Director | Sally Emerton |
| Account Director | Fiona McGinley |
| Social Media Strategist | James Treen |
| Creative Content Strategist | Kwabena Agyeman-Mensah |
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- BRAND:
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- AGENCY:
- The Gate
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- BRAND:
- Guide Dogs
- AGENCY:
- The Gate