| Title | Moving Mountains |
| Agency | Revery |
| Campaign | Moving Mountains |
| Advertiser | Nike |
| Brand | Nike |
| Date of First Broadcast/Publication | 2021 |
| Business Sector | Sportswear |
| Philosophy | Global storytelling studio Revery announces the inclusion of “Moving Mountains” at Tribeca X 2022, which celebrates the intersection of advertising and entertainment. The episodic series for Nike Journal internationally explores the stories of heroic everyday athletes — the remarkable humans whose purpose, pursuit and search for personal truth is deeply rooted in their sport. In collaborating closely with Nike, Revery crafted the series from start to finish, starting with franchise definition and creative development, then moving through story finding, production, post-production, and delivery. Without the confinements of a single medium, the team at Revery developed a full platform that supported and extended their concept – a set of narrative and style guideposts that carved the path for the stories of “Moving Mountains” yet to come through photography and photo essays, title and graphic treatments, motion design, color story, aspect ratio, and the narrative framework. Nike’s ultimate goal was to exemplify human struggle and resilience in all its forms – and to allow that humanity to shine through in still photography, in film, in Instagram carousels, in written text, in color, in quiet and in sound. Their first episode took them to Nagano, Japan, where they captured the story of Yukai Shimizu, a Buddhist monk and trail runner. Revery worked closely with Tokyo-based Director Mackenzie Sheppard through the entire process, defining story approach, capturing interviews and running real-time remote production support. Their second episode took them to Dallas, Texas, the home of award-winning golf coach and professional Carlos Brown, whose life was upended after an injury. Director Shern Sharma brought this story to life, with Revery’s own Jordan Kelley lensing the episode. |
| Media Type | Branded Content |
| Length | |
| More Information | https://revery.is/stories/moving-mountains |
| Production Company | Revery |
| Executive Creative Producer | Davis Priestley |
| Executive Creative Producer | Jeremy Fenske |
| Executive Client Director | Rodrigo Moyses |
| Creative Director | Dylan Simel |
| Creative Director | Nickolaus Sugai |
| Strategist | Charlie Villiers |
| Director | Mackenzie Sheppard |
| Director of Photography (DOP) | Jordan Kelley |
| Director of Photography (DOP) | Ivan Kovak |
| Senior Creative Producer | Megan Ubovich |
| Associate Creative Producer | Danielle Sullivan |
| Producer | Rumi Tominaga |
| Photographer | Will Goodan |
| Photographer | Eli Durst |
| Editor | Alvaro Del Val |
| Editor | Matt Osborne |
| ORIGINAL MUSIC | Andrew Keoghan |
| ORIGINAL MUSIC | Audioforce |
| Sound Design and Mix | Shiheng Xu |
| Colorist | Maria Carretero |
More Work
SEE ALLMade in Fukushima
- BRAND:
- METER Group, Inc.
- AGENCY:
- SERVICEPLAN
Made in Fukushima.
- BRAND:
- METER Group
- AGENCY:
- Serviceplan Group