Title | Fly Over Cyber Monday |
Agency | MRM Worldwide |
Campaign | Fly Over Cyber Monday |
Advertiser | LATAM Airlines |
Brand | LATAM Airlines |
Posted | November 2022 |
Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
Story | High prices on imported goods make buying products in Chile expensive, even during big commercial dates.During Cyber Monday, the most commercial date in the year, LATAM Airlines invited people to buy stuff overseas instead of in Chile.Because of LATAM Airline's own discounts and the huge price difference between countries, people could fly overseas and buy what they wanted, and even pay less than just buying the product from home. |
Media Type | Digital |
Advertising Manager | Roberto Alvo |
Advertising Manager | Sabrina Salgado |
Advertising Manager | Patricio Majluf |
Advertising Manager | Claudio Moro |
Advertising Manager | Alfredo Santamaría |
Advertising Manager | Valentina Eichorn |
Media Agency | IPG Mediabrands |
Media GM | Santiago Garcés |
Media Planner | Julio Espinoza |
Chief Executive Officer (CEO) | Leo Chiesi |
President | Pablo Sommer |
Global Chief Creative Officer | Ronald Ng |
Chief Creative Officer | José Ignacio Solari |
Senior Copywriter | Alí Hernandez |
Senior Copywriter | Letizia Jorquera |
Senior Art Director | Fabián Uribe |
Senior Art Director | Felipe Almendras |
Social Media Director | Nadja Bertolino |
Social Media Director | Romina Casinelli |
Project Manager | Mitsuko Yamada |
Production Company | The Clan |
Production Managing Director | María Isabel Arriagada |
Director | Nico Ureta |
Post Production | BlackDogs Post |
Executive Post Producer | Gabriel García |