| Title | Breast |
| Title (original language) | Breast 1 |
| Brief | Self-examination is key to the early detection of breast cancer. Laço, one of Portugal's leading voices on breast cancer, wanted to remind women that they need to look carefully at their own breasts.
A striking way of reminding women that they should regularly check their breasts for early signs of cancer. |
| Agency |
FCB Lisbon
|
| Campaign |
Breast
|
| Advertiser |
Laço Foundation
|
| Brand |
Laço Foundation
|
| Date of First Broadcast/Publication |
2018 / 4
|
| Business Sector | Disease Awareness, Support Groups & Associations
|
| Tagline | Look at yours. |
| Story | Self-examination is key in breast cancer screening. Hence the idea of show why women need to look carefully at their own breasts. |
| Philosophy | "Look at yours". |
| Problem | Breast cancer is the most common type of cancer amongst women. They should be watchful and self aware of their own bodies. |
| Result | Increase awareness for this serious problem of women world-wide. |
| Media Type |
Poster
|
| More Information | https://fundoimmlaco.pt/ |
| Creative Director |
edson athayde
|
| Art Director |
Eduardo Tavares
|
| Copywriter |
edson athayde
|
| Illustrator |
Marco Melgrati
|
