The Most Creative Campaigns & Agencies in Automotive
The most creative campaigns in Automotive in 2018
Gender politics made a welcome appearance in automobile ads, alongside underdogs, daredevils, clowns and cute kids.
It was the year that women got to drive in Saudi Arabia, and Nissan – with its agency TBWA/RAAD – responded with the splendid #SheDrives campaign. Quite a year for this duo, which also created a new way of measuring vehicle performance in the desert: CamelPower, naturally. At the top of the ranking, however, was the iconic MINI brand and a dramatic film about how pluck and engineering justified “The faith of a few”. Volkswagen and Volvo both steered away from speed to weigh in on how technology protects children. Audi and BBH used clowns to make a similar point. And by the way, the prize for “best car ad without a car” goes to Audi Quattro for its jaw-dropping “Ski The World” film.
THE MOST CREATIVE ADS IN AUTOMOTIVE
| Title | Brand | Agency, City |
|---|---|---|
| 1. The faith of a few | MINI | Jung von Matt / Spree, Berlin |
| 2. Clowns | Audi Technology | BBH London |
| 3. #SheDrives | Nissan | TBWA\RAAD, Jeddah |
| 4. Candide Thovex: Ski The World | Audi Quattro 2 | |
| 5. CamelPower | Nissan Automotive | TBWA\RAAD, Dubai |
| 6. Kids Dreams | Volkswagen | Grabarz & Partner, Hamburg |
| 7. Moments (180s) | Volvo XC60 | Forsman & Bodenfors, Göteborg |
| 8. Pay With The Views | Opel | J. Walter Thompson Amsterdam |
| 9. The Universal Language of Pain | Mercedes-Benz Sprinter / Thai Health Authority | BBDO BANGKOK |
| 10. Chatty School Bus | Hyundai | Innocean Worldwide Seoul |
| 11. Stalker | Volkswagen Golf 7 | Ogilvy & Mather Cape Town |
| 12. Recruiting car | Volvo S90 | FamousGrey, Groot-Bijgaarden |
| 13. Honda 'Dream Makers' | Honda | Wieden+Kennedy, London |
| 14. Nissan's follow the ball | Nissan | Lew'Lara\TBWA, São Paulo |
| 15. Transformation of a Landmark | BMW | Jung von Matt / Spree, Berlin |
7 — Volvo XC60 - Moments (180s)
BRAND: Volvo XC60
AGENCY: Forsman & Bodenfors
MEDIA: Television & Cinema
8 — Opel - Pay With The Views
BRAND: Opel
AGENCY: J. Walter Thompson Amsterdam
MEDIA: Television & Cinema
9 — Mercedes-Benz Sprinter / Thai Health Authority - The Universal Language of Pain
BRAND: Mercedes-Benz Sprinter / Thai Health Authority
AGENCY: BBDO BANGKOK
MEDIA: Web Film
11 — Volkswagen Golf 7 - Stalker
BRAND: Volkswagen Golf 7
AGENCY: Ogilvy & Mather Cape Town
MEDIA: Radio
14 — Nissan - Nissan's follow the ball
BRAND: Nissan
AGENCY: Lew'Lara\TBWA
MEDIA: Digital Installation
